After mentoring and coaching small business owners now for several years and I still see so many have websites that are nothing more than a pretty brochure. These sites are focused on information all about the business, rather than being an effective client attraction tool that will get more highly qualified leads and ultimately, more sales.
Entrepreneurs get an idea to create a business. First comes their new business card and then creating a website is often next on their priority list. (I can’t say I always agree with this, but that’s another day.) They set about creating a beautiful looking website with a few words and lots of pretty pictures. Then sit back and wonder why their sales aren’t increasing.
It can be hard enough to attract new clients to your website, without having them visit your site, only to leave again and you not knowing who was there. You might have some statistics from something like Google Analytics where you can look up your ‘hits’. But this statistic is really useless if you have no way of capturing your ideal clients’ details so that you can continue to provide them with interesting information and offers to buy from you.
So the goal becomes creating something that makes people say, “That’s what I want!” and they give you their name and contact details. Or you might say they ‘opt in to your list’. Your list is one of your businesses major assets. It continues to grow as you grow your business. The size of your list is important; the bigger the better. But what’s more important is that you create a list of highly targeted clients who already want what you offer. I like to refer to this free opt in offer as your “Awesome Free Offer” or AFO.
When people are searching the internet, they are looking for a solution to something. They want their problems solved. You have to understand that no one wants to read about how many certificates you have, or receive yet another newsletter. But they do want you to tell them how to make their problem go away. Here are some examples of ‘awesome free offers’. A dog trainer might offer “5 ways to stop your dog digging holes”. A fitness instructor might offer “7 keys to an effective workout in less than 30 minutes per day”. A business trainer might offer “7 big reasons people don’t become millionaires and what you should do to become one.”
Use a ‘number’ in your offer title and decide if it is going to be steps, keys or tips that you are going to share. This gives the impression (correctly so), that it is relatively easy to achieve the result you are offering. And people like the sound of ‘easy’.
There are many ways you can present your opt in offer (AFO) that don’t need to take a lot of time or money.
Here are some ideas you might want to consider to attract new clients:
- Article Packet
- Free Sample
- Recorded Audios
- Video Courses
- List of Resources
- Free Trial
- Tips Sheet
- PLR Product Download
- Live Conference Calls
- Email Courses
- Gift Certificate, Gift Card, or $ Off Purchase
- Training Video
- Live Webinar
- Free Consultation/Coaching
- White Paper
- Blog Instillation or Technical Help
- Phone Apps
- Software Download
- Expert Interviews (Recorded, Live, or Written)
- Contest or Challenge
Any of these ideas can by used, or if you want to be clever, you can combine them to add more value. Keeping it simple though is always a good idea. Too much information can confuse your prospect.
Here’s the SECRET! What is the result your clients want that you can create? This is what you offer in your Awesome Free Offer. For example, I can help you get more clients; Save $100 on your groceries. What are your results that you can teach, prove and achieve with any number of people?
People want a FAST FIX! The QUICKEST way to give them to what they want is key. What is the result that people want that you can deliver? This should be the main statement of your opt in offer.
As your list grows, you can continue to use simple marketing strategies to turn prospects into loyal clients.
Take action today and create or re-vamp your opt in offer so that your website can become the money making machine you want it to be!
For more information on how to implement this strategy and others into your simple marketing plan, get your copy of the Client Building Blueprint. This step-by-step system will show you exactly how to attract and convert clients quickly and consistently. It will walk you through the steps you need to consistently fill your client pipeline.. There are checklists, templates and scripts for you to follow so you get massive results. Grab your copy now and start seeing results today!