I was talking recently with a friend about some ideas on how she could get her new business started. One of the most effective ways to advertise your business is simply by being honest and telling your story in an emotionally charged way. When I mentioned this to her, it was met with immediate resistance.
She didn’t like this idea at all. “I don’t do the ‘emotional thing’ all that well”, she said. I had to explain that this didn’t necessarily mean that you need to hang out all your dirty washing for the world to see. But it is very powerful to tell your journey in such a way that your market can relate to where you have come from, and how you got to be where you are today, and how you came to have the expertise to be offering your services.
It’s about being human. Sharing your ‘story’ allows others to see that it is possible to come from adversity to a place of hope. This builds rapport with your audience and I’m sure you’ve heard before that people buy from those they ‘know, like and trust’. By revealing some of your true identity and being open and honest is the quickest way to build these factors.
In fact, I have noticed a big increase in my own business activity since I allowed myself to be even more open about my own story. I had been hiding away behind the fact that I didn’t have a ‘lived in a trailer’ type of story. Instead, my story was one of guts, determination, ambition and action. This meant I experienced business success very early on in life. Wise decisions, savvy business skills and mentoring have allowed Murray and I to build a considerable business wealth and track record of success. These are the same skills I now teach you, so that you can also grow your business, attract more clients and fulfill living your dream lifestyle.
You can have the greatest business plan on earth but people like to buy from human beings they can relate to. When you reveal more of who you truly are, you will attract more business like bees to a honey pot.
Other people can copy, they can model, they can be in the same market, but it is your own personal journey that will make you unique and stand out from the crowd. No-one else will have had exactly the same experiences as you.
Having your story as part of a compelling marketing message is one of the critical steps in your simple marketing plan. This is what will draw new clients to you. You will attract clients that can resonate with your experiences.
Here are the basic steps to get you started on creating your own compelling marketing message:
- Start by expressing the part what the problem was that you faced at the beginning of your journey. Or it may be that it was a problem that you frequently witnessed others have and how that impacted on you.
- What was the crisis point or the point that made you decide to take action, find a solution or put the solution out there for others.
- Describe your journey. What did you do to get to where you are now with this; and
- Where are you now? What have you achieved? How have you been able to help others? What is your passion around this subject?
It’s not about hype. It’s not about making up gigantic mistruths to impress people. It’s about being authentic and revealing your core values and passion associated with what it is you do best, and how you desire to help and serve others.
I’d love to hear your story. Share with me here…….