Tag Archives | marketing strategies

Creating the Know, Like and Trust Factor

By on January 27, 2011 in Branding, marketing

I was talking recently with a friend about some ideas on how she could get her new business started.  One of the most effective ways to advertise your business is simply by being honest and telling your story in an emotionally charged way.  When I mentioned this to her, it was met with immediate resistance.

She didn’t like this idea at all.  “I don’t do the ‘emotional thing’ all that well”, she said.  I had to explain that this didn’t necessarily mean that you need to hang out all your dirty washing for the world to see.  But it is very powerful to tell your journey in such a way that your market can relate to where you have come from, and how you got to be where you are today, and how you came to have the expertise to be offering your services.

It’s about being human.  Sharing your ‘story’ allows others to see that it is possible to come from adversity to a place of hope.  This builds rapport with your audience and I’m sure you’ve heard before that people buy from those they ‘know, like and trust’.   By revealing some of your true identity and being open and honest is the quickest way to build these factors.

In fact, I have noticed a big increase in my own business activity since I allowed myself to be even more open about my own story.  I had been hiding away behind the fact that I didn’t have a ‘lived in a trailer’ type of story.  Instead, my story was one of guts, determination, ambition and action.  This meant I experienced business success very early on in life.   Wise decisions, savvy business skills and mentoring have allowed Murray and I to build a considerable business wealth and track record of success.  These are the same skills I now teach you, so that you can also grow your business, attract more clients and fulfill living your dream lifestyle.

You can have the greatest business plan on earth but people like to buy from human beings they can relate to. When you reveal more of who you truly are, you will attract more business like bees to a honey pot.

Other people can copy, they can model, they can be in the same market, but it is your own personal journey that will make you unique and stand out from the crowd.  No-one else will have had exactly the same experiences as you.

Having  your story as part of a compelling marketing message is one of the critical steps in your simple marketing plan.   This is what will draw new clients to you.  You will attract clients that can resonate with your experiences.

Here are the basic steps to get you started on creating your own compelling marketing message:

  • Start by expressing the part what the problem was that you faced at the beginning of your journey.  Or it may be that it was a problem that you frequently witnessed others have and how that impacted on you.
  • What was the crisis point or the point that made you decide to take action, find a solution or put the solution out there for others.
  • Describe your journey. What did you do to get to where you are now with this; and
  • Where are you now? What have you achieved?  How have you been able to help others?  What is your passion around this subject?

It’s not about hype.  It’s not about making up gigantic mistruths to impress people.  It’s about being authentic and revealing your core values and passion associated with what it is you do best, and how you desire to help and serve others.

I’d love to hear your story.  Share with me here…….

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This Will Increase Your Business Results in 2011

By on December 31, 2010 in Business Planning, marketing, mindset

Only a matter of hours to go until we ring in the New Year, and so much awaits us all! 

Taking Action is my motto for 2011 and I’ll be rolling up my sleeves to deliver more business and success advice every week, while designing some powerful programs (that I know are going to be a hit for you as an ambitious entrepreneur). In these final hours of 2010, it's time to get rid of what isn't working in our lives to make room for a bigger, better year ahead. And, if you're ready to make 2011 the year you up level yourself and your business, I’ve got a short video to help you get started.

Today, I‘ve set aside a few hours to finalize my personal and business goals for 2011.  I'm really excited about everything this year has in store because it will allow me to help even more people to breakthrough their business challenges and achieve their marketing goals.

I'm so grateful to all of you for sharing your successes and struggles with me. I feel blessed and honoured to have you in my life. I wish you a safe and happy New Year, and I'll see you in 2011! If you'd like to be accountable for what you will achieve in 2011, share you comments below.

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Take A Break AND Keep Your Business Growing – 10 Top Tips

By on December 14, 2010 in Business Planning, mindset, productivity, Sales Skills

As soon as the holiday season approaches, many business owners see things slowing to little more than a crawl.  They maintain just the bare essentials to keep things ticking over until into the New Year.  I believe the holidays give you a splendid opportunity to take some quality time for yourself but also to evaluate your business and prepare yourself for a fabulously successful 2011.

Here’s a list of the top 10 things you can do to move your business through this slow period with success.  If you want to spend quality time with the family, and only focus on just one thing, you’ll be well ahead when you welcome in the New Year.

1. Maximize your website. This is your opportunity for you to gather clients and make money 24-7 while you are out having fun.  Make sure your web copy is great and speaks to your clients’ problems.  Create free reports or some videos on hot topics that will act as great lead generation or client attraction tools.

2. Give life to your ezine – or create your first one.

This is one of the most valuable client building tools you can use.  It allows you to regularly offer promotions and sales to your warm prospects over a long period of time.  If you haven’t yet created your own e-zine, then the New Year is a perfect time to release issue number one!

3. Browse your bookshelves for your holiday reading.

If you intend on some lazy days or days at the beach or in the sun, then you will want some light reading.  I am sure there are some of your favourite business books on your shelf that you could grab out.  There is still time to order some you may not already have.  I have set aside “Ready, Aim, Fire” by Michal Masterson and “Endless Referrals” by Bob Burg books of choice for holiday reading.

4. Reduce your email box to ‘zero’!

How long have some of those emails been there – unread or pleading for action?  Delete anything that is old.  I also like to set up folders to automatically file emails using ‘rules’ as they come in.  Your program may also allow this.   Vow to start the New Year with a clean email inbox.

5.  Don’t stop at emails – do the whole office…

Pop on your favourite music and let loose on your office space.  Does your desk currently look like a bomb shelter?  Drag in a big rubbish bag and be harsh.  Toss what is not needed and file what is.

6.  Reassess your team.

As you plan for a busy 2011 you will need to make sure you have the right team in place.  If you are finding yourself getting bogged down in administration tasks then you are not spending time ON your business.  Hire a virtual assistant, book keeper or perhaps house cleaner.  All of these people will allow you to spend more time doing the money making tasks and maintain focus on the big goals for your business.

7.  Do you need to update software?

Videos are now seen as an essential marketing tool.  Do you need to upgrade your camera, get a tripod or perhaps even upgrade your computer?  Your technology is crucial to your business so you should maintain it in tip top condition.  Clean out or archive any old files and be sure your back ups are up to date. It’s a good time to get acquainted with software that you can use to automate some of your marketing activities so you are still visible to your clients while taking some down time.

8.  Stay in touch with your clients.

Even if you are not where you want to be yet, your business would not be where it is today without the clients you have.  The thing most people crave is appreciation and acknowledgement so this is a great time for you to thank you clients for their business.

9. Plan your first 2011 activities.

What is the quickest way you can get a cash injection into your bank account early into the New Year?  A paid teleseminar is a great option.  You can either host it yourself or invite a special guest to interview.  A special price point is a great incentive for those who sign up before the New Year.

10.  Be grateful for everything you HAVE achieved during 2010.

Often we forget to take time to celebrate our achievements when we are so focused on the next goal.  I use a journal to write down all my achievements, big and small, several times a week.  For the end of the year, I would encourage you to spend sometime doing this.  Being grateful for what you have will allow room for you to invite the Universe to deliver you more!

Take the time to also appreciate the friends and family that you have, and to remind yourself of what the holidays are truly about.  Take time to soak in the sun (or snow for our US companions), play with the kids or grab a movie.  You will be back at work before you know it.

Let me know below how you plan to spend your holiday break….

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How Serious Are You About Your Business?

By on December 6, 2010 in mindset

This Mastermind event was awesome and I wanted to share a few key lessons with you.

It’s critical that you hang out with people who support, motivate and inspire you to do better business.  It’s amazing what you can achieve when you are held accountable to your highest ability by your peers, coach or mentor.    I personally have mentors for different parts of my business and life and wouldn’t be without any of them.

I  got some big ideas from this group and have already started to action them with great results.  I can’t wait to see great results in your business too!

Leave me your comments – I’d love to know what your thinking!

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Strategies for Surviving and Thriving in Business

By on November 30, 2010 in Business Planning, mindset, productivity

AS your business is growing, it is important to make sure that you don’t lose your mind, that you always have fun and stay real to your self.  If you compromise on these things, no matter how hard you work now, it will not be lasting without costing you dearly on a personal level.
I know from personal experience, that if you don’t feel busy, there is the risk that you don’t feel productive either.  The good news is, you don’t have to work your buns off 14 hours a day.  It’s ok to show your weaknesses, to be yourself and still thrive.

So what are the secrets to avoid feeling overwhelmed, working like crazy while keeping the profits increasing?

One of the first things you need is to make sure you have an effective, money making website. An effective website is one that is low in maintenance, easily updated and has a way of capturing your clients’ details so that you can build a relationship with them.  The idea is NOT to spam them with junk, but deliver them valuable information that helps them to solve their problems. If you think your business is restricted to your local clients, you are losing money faster than a leaky bucket.

There are simple ways to ensure you maximize your organic rankings in the search engines.  A couple of  these are: correct use of long tail keywords and tags on your posts and in your copywriting, particularly your headlines; giving pictures on your website a keyword rich ‘title’; and installing TweetMeme and AddToAny which are two favourite  f*r*ee plugins from WordPress.  These will mean your blog posts are automatically sent into the social media world without you having to do anything else once you have uploaded them to your website.

WordPress is the most ‘google friendly’ platform for a website to be built. All the top, fast growing companies have their websites in WordPress.  Oprah Winfrey, Barack Obama and even Ebay all have their websites built in WordPress.  It is an immediate advantage for you when it comes to organic rankings.

The content on your web page needs to be changing often for you to maximize your search rankings. By being able to make small changes yourself means you can save lots of money and time waiting for a web developer to make minor changes for you. The message through your copy on your site needs to be consistent and reflect how you can solve your target audience’s problems.

You are not required to do everything yourself!
I still see people running a business where they have developed quite a large list or client base and insist on doing every little job themselves.  As a result, they are exhausted and quickly losing the energy to give 100% to working with their clients and on their business.

When I ask other marketers who have a much bigger business than me “What would you do differently if you knew then, what you know now?”.  Without fail, every time, they say they would bring on a team much sooner.

Your clients need value.   They need you supporting them.  It is hard for you to focus on the money making activities when you are running around uploading articles into sites, or cropping photos or editing music, especially if you are like me, and not very good at these tasks.  Doing all these little tasks drains your creativity.  One of the biggest drains on your energy can be personally answering all your emails and always being available on the telephone.  I have been willing to do these two tasks up until now, but it is time for me to hand them over to someone else.  I can spend more and more time with my clients, creating products, teaching and inspiring which is what I do best.  If you want to be the CEO of your company you need to get rid of these tasks to someone else – and quickly!  This will give you more time for the money making activities.

I hear many people say they will get some team help when they are making some more money.  Believe me – getting the team on board will be what allows you to make some more money.  Your team can be to help with website, graphics, uploading, editing, writing and much more.  A good way to divide the tasks is to do more of what you enjoy, and to get someone else to do the rest.

Have the belief that you will survive and thrive.

In most instances, it is your belief system that will be the biggest obstacle preventing you from achieving your dreams.  It is a BIG factor in your success.  Some of the most common beliefs that hold people back are:
“It doesn’t feel right for me to earn more money than my husband/man in the house”
“I have to work harder to earn more money”  – this stems from a fear of lack of money.
Thoughts like these will sabotage your actions.  Business is always challenging, but if your mindset is good then your business will prosper.  Your thoughts will seep through your conversations and into the energy you put out to your clients.

A signal that you may have some belief patterns holding you back is if you find yourself as an ‘information junkie’.  This is a way of hiding behind your own thought patterns by thinking that you still need to learn something more before you are ‘good enough’ to take your brilliance into the world in a big way.

Whether you realize it or not, one of the things you want is more money!  You have to become comfortable with that idea.  It is not wrong to want lots of money.  In fact, you can do more to help others in so many ways, if you have more money. Until you are completely comfortable with this you will subconsciously block opportunities.

Have a mindset that will allow you to ask for money and be willing to receive it. I have a couple of things that I do to put me into a ‘millionaire mindset’ each day.  Working on my mindset is something I spend a lot of time on.  I am looking forward to doing some personal work with PJ McClure during 2011. He is one of the world’s foremost authorities on mindset and author of “Flip the S.W.I.T.C.H.”.

I would encourage you to drastically reduce the amount of exposure you have to sources of negative impact such as television, news and radio.  Increase the time you spend reading books based around success principles and spend more time having fun with friends and family.

Your Client Building Task For The Week:

•    List the tasks you do.  Review them and mark each of them that could be done just as well by someone else.  Find that ‘someone’ to do them for you as soon as possible.
•    Write a daily gratitude journal where you list at least 5 things that you are grateful for. No matter how big or small.
•    Create a folder in your email called “Kind Words”.  Whenever you receive a complimentary email, file it in this folder. Refer back to this folder when you have moments of doubt

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Which Social Networking Is Right For Your Business – If Any?

By on November 16, 2010 in marketing, Uncategorized

SocialNetworkingThe BIG 3:  Facebook, Twitter and LinkedIn.

Everybody who’s anybody has a profile in each.  And it seems everybody is preaching the same thing:

  • You HAVE  to have a Facebook Fan Page
  • You HAVE  to be on Twitter
  • You HAVE  to join LinkedIn and participate in groups

But, how essential is it REALLY to do any of this?  Will your business sink and disappear if you don’t?

The answer depends on your target audience.

Having determined where your target audience spend THEIR time, this is where you should be too. If you have followers who like to be on Twitter, then that’s where you want to be to grab their attention. Sometimes the limit of 140 characters makes it slightly more challenging to have a fully engaged conversation, you can still provide great info and resources.  You can also find out what their challenges are, and develop a reputation as a trusted advisor.

The same thing applies if your target audience hangs out on Facebook.  Maybe they prefer to interact there because there’s no character limit (like the 140 characters on Twitter.)  They may like the back and forth conversation of posting comments on each other’s wall and seeing their updates throughout the day.

The thing to remember is, participating in social networking is just like participating in live networking or going to any other live social event.  You should only attend the “events” that make sense for you and your business.  This way, you will be sure to spend your time where your target audience is hanging out – otherwise you’ll miss the boat completely.

Nothing is more frustrating than spending your efforts pursuing a particular marketing strategy only to find that it generates ZERO results.  Has that ever happened to you? If so, it’s likely because the strategy (or in this case the platform) didn’t fit your business.  You may be chasing an opportunity that doesn’t even interest your target audience — and they’re not going to go looking for you either.

An important element is to be consistent.  So that you can  provide the solution to a problem, you need to be visible when your ideal prospects need you.  Marketing yourself and your services is about being visible on a regular basis, top of  mind for your prospects and about educating your target audience about how you can solve their problems.  You can’t be late to the party! Take the time to do your research and find out EXACTLY which social networks your target market is hanging out in.  This will tell you where you should be spending your time.  And most importantly, you will see the return on your time investment as you’ll be connecting directly with the people who are already looking for you.

Doing your research always plays a big part in determining how successful your social networking marketing will be.  Take the time to interview your current clients, as well as any prospects whom you’ve met with but aren’t working with yet.  You can send them a short survey via Survey Monkey or simply pick up the phone and ask them.  You can also use a tool like Flowtown which will analyze your email list and tell you exactly which social networks your subscribers are participating in.

By taking the time to research which social networks your ideal prospects are interested in, you will demonstrate that you are committed to helping others and serving their needs. You’re not just following the crowd because it’s the “in” thing. These networking tools are no longer just for high school friends to hang out on.  They are valuable resources for your business if used wisely.

This doesn’t mean that you shouldn’t have a presence on Facebook, Twitter or LinkedIn or ever engage there. All of these platforms are also great tools to boost your search engine ranking.  So if you have a well-developed profile that will help folks to find you when they’re searching for you online, that may be enough.  But what you want to seriously consider is which social networks you should concentrate your time and marketing efforts on. Think about it, wouldn’t you rather have 100 highly qualified and targeted potential clients to engage with and learn from rather than 2,000 people on Twitter who have no idea of your expertise and talents? Of course!

So, which social network will it be for you  – or rather your target audience? There are other communities to consider in addition to the “BIG 3”.  There could be a smaller group on a Ning network just waiting for a trusted advisor like you to join in the conversation.   Take your time to do the research and find the best solution for you and your community.  Make the commitment to participate in the conversation for at least 3 months before evaluating your performance.  You’ll need at least that long to get comfortable and start developing relationships with the folks you meet.

Let me know what you find!  Leave me a comment and let me know what’s working for you.

Your Client Building Task:

  1. Create a simple survey using Survey Monkey and ask people in your network which social media sites they participate in.
  2. Register for an account with Flowtown and analyze your email subscriber list to see which sites your audience frequents.
  3. Research what other industry or niche specific social media networks are available.
  4. Optimize all of your social media profiles and start actively participating in the sites where your ideal prospects are most active.
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Business Planning – Think BIG and Often

By on November 8, 2010 in Business Planning, marketing

We had a great weekend spending time with my son and his fiance.  They took a flying visit home for a few days so that they could put some finishing touches to a few things in preparation for their wedding in January 2011.  They have now selected a beautiful jag as the car to take them around for the day.

It is an exciting time for us all and especially as parents, it is delightful as we watch  our son begin a new stage of his life with his precious love.  As a young couple about to be married, they have so much excitement, so many plans and so many big ideas!

All the planning that has been done in preparation for the wedding reminded me of what we need to do to grow our passion and love into a business that will provide a lifetime of fun, laughter, rewards and also enrich the lives of people we touch.

Here's my thoughts:

Successful marketers thing way ahead, 12, 18, 24 months in advance, how their business will look, how big it will be, making sure if needed, the business is ready for sale.

But they also micro-manage as well; right down to the nitty-gritty details that maximize profits from each and every client and customer.

We think about burrowing deep into a niche adding more and more higher priced products and services, but also think horizontally, expanding the business side-ways to extract profits from other avenues within the business.

We are also proactive, do not rest on our successes but actively look for ways it could go wrong and take action quickly to correct the course. Above all, we always think we have a chance of succeeding in everything we touch.

We think BIG!

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Focus on “Low Hanging Fruit”

By on November 5, 2010 in Sales Skills

lowapplesOk, so you’ve made the time for your marketing, focused on solving your clients problems, really delved in to the results that you can achieve, you have created a compelling marketing message and even created some great packages and programs.  Because of your efforts, people are now starting to contact you and show interest in working with you.

One of the mistakes that I made in my earlier business was not following up on prospects.  You might find this happens to you too,  for many of the following reasons:

  • You’re afraid of appearing pushy
  • You’re afraid of being turned down or rejected
  • Your negative self-talk gets in the way
  • Your afraid to have a talk with someone about money (in fact you dread that subject)
  • You have a fear of success
  • And you may also have a fear of failure.

Following up on leads and prospects is 90% of the game.  You can spend all the time you like attracting more clients at networking events, marketing, making calls, looking for your ideal client, but it’s worth nothing if you don’t follow up on the leads you DO have.

Sometimes these leads are even closer than you think.  I help my clients to create a “Low Hanging Fruit” list.  If you think about a fruit tree, it is usually the ripest, easiest to pick fruit that is hanging closest to the ground.  Think of your prospects in these terms too.  It is far easier to approach someone who already knows, likes and trusts you (warm prospects) rather than to attract new, completely ‘cold’ prospects.

Your warm prospects may be people you have met at an event, they may be associates you have previosly done business with, or people who have expressed an interest in what you do or in working with you, in one form or another over the past year or so.

Go through your business cards box and your mental toolbox and your diary and make a list of all the people that you immediately think of.  Then, it’s time to follow up with these people to set up a conversation about whether or not you can help them. You can also send them invitations to any upcoming events or invite them to another function that might interest them.

I set up a chart in excel that I list name, phone, email, referral source and status next to each name.  I will prioritize them according to how ‘warm’ or ‘cold’ they are, and start making contact with the ‘warmest’.  I keep this in a visible place on my desk that is a constant reminder to me that I need to include contact with this list of “Low Hanging Fruit’ as a regular part of my simple marketing plan.  If it is hidden in my laptop’s hard drive, you know what they say, “Out of sight, out of mind….”

The main message here is that often what you are looking for can be right in front of you, if only you open your eyes (and mind) to the possibilities.

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Five Most Common Mistakes When Selling Your Services

By on October 26, 2010 in Pricing Your Services

I have been having lots of conversations this week with service based professionals who are still selling their services to clients by an hourly rate.  This is the quickest way to stifle your income capabilities because it means that your income limit will always be equal to the number of hours you are prepared to be working.

It’s imperative that you move away from charging an hourly rate as quickly as possible so that you can maximize your earning capacity and, serve your clients to a higher level and get paid what you are worth.

Here are five big reasons why you need to move away from dollars for hours, and quickly!

Being compared ‘apples for apples’ with your competitors:

You need to continue to create ways to stand out from the market and be different to others who offer a similar service to you. When you charge an hourly rate, clients will develop a mindset around how much they are willing to pay per hour for any particular service.  When it comes down to this attitude, it becomes very difficult for you to charge sufficient to actually reflect what your expertise is truly worth compared to the results you can achieve.

It is exciting to be able to value add to your services so that you create a package that is seen as different from what anyone else is offering.  This means that you can generally charge more for your time, and it adds to the Unique Selling Proposition of your business.

Give your clients what they want:

People love packages or buying everything all at once rather than going back time and time again.  We even do this in the supermarket.  If we can buy two or three of an item for a cheaper price, it becomes much more attractive than going back week after week to buy in single portions.

It’s the same with your services.

A  program/package gives your client a sense of ‘belonging’ and allows you to show them your interest in their progress.  This all adds to client loyalty and the life time value of your client.

You have to constantly be re-selling:

Every time you have a client that you serve at a one off hourly rate, you have to re-sell them into another session with you.  This takes more energy and time on your part and means that your client is constantly having to re-visit their ‘problem’ to try to decide if they want to reinvest or not. This often leads to their decision that they are not going to return for more sessions with you.

Being committed to a program/package means your client can be completely focused on achieving the results they want.  If you totally believe that an extended service will be more beneficial to them, then you are actually doing your client a disservice by NOT offering them the chance to work with you over a longer period of time.

Stop the feast or famine:

It can be nerve racking to constantly be anticipating what your income levels will be each month.

Offering packages will mean that you can have a more constant and reliable income flow into the business which will then allow you to budget more effectively and re-invest wisely.

Stop spending unnecessary marketing dollars:

Attracting new clients can sometimes be a costly exercise.

Therefore it makes good sense to use your existing clients as an instant source of referral.  When a client gets maximum benefit from your services as a result of multiple sessions or a program environment, they are more likely to be a great referral source to others who may need you.

I would love to know about your programs or packages that you have created for your clients, so leave me a comment here below.

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Think Bigger!

By on August 16, 2010 in Blog, Business Planning, productivity

Success has its own set of problems, as just about anyone who has built a small business knows.

As I strived to reach the point where I was earning a good income from my business and seeing my business grow by leaps and bounds, a new kind of trouble emerged.  I had to learn how to grow and keep up with the new workload if I wanted to embrace that growth and still have any kind of work life balance.

Most of us are well acquainted with that place of overwhelm.

Overwhelmed, overworked yet still hanging on to our dream to have the success we know we deserve, and have achieved in other areas of our life before now. It is possible to build your dream business while still working another job if you are prepared to make lots of sacrifice, late nights, early mornings and feeling exhausted.

But if you are ready to think big?  When you finally make this decision, it becomes much easier to invest money in setting up systems that you need to have in place, creating your web presence, and any other tasks that do not need your direct input.   It is a financial input, but it is money well spent.

Make Your Business Scalable

Most people struggle for a long time trying to do everything themselves.  For some it is the fact that they just can’t let go of having complete control. For others it is an issue of trying to save money wherever possible.  I know just how you feel – it was exactly the same for me for a long time!  It wasn’t until I started to outsource some technical tasks that I truly realized the benefits.  This meant that I could now concentrate on the real money making tasks that would ensure my business could keep growing and generating revenue while also increasing my operating margin.  This is something that every growing small business faces at some stage and you always have to be careful that the cost of expansion does not put you dangerously in the red.

Sure, it cost me money to hire an assistant, but had reached the point where I couldn’t afford not to hire someone if I wanted to keep growing.

In his book the Cashflow Quadrant: Rich Dad’s Guide to Financial  Freedom, Robert Kiyosaki points out that it is difficult to achieve wealth as a self employed person.   I was recently reminded of this when a friend working for herself was advised that she had to take a period of ‘time off’ to recover from an illness.  In this instance this illness will severely affect her income, as would many other instances that can sideline your business.  Your bank account will be impacted very quickly!

So how do you avoid such pitfalls if you are a solopreneur?  Kiyosaki suggests creating business systems that work independently of you.  “If you have a secure system that produces more and more money with less and less work, then you really do not need to worry about living below your means”.

The trouble is, so few people know just how to create the type of systems, products and programs that will allow them to reap the benefits of recurring income, even when they are spending time away from their business.   It can be as simple as setting up autoresponders to send your email newsletter out automatically, re-purposing work you have already created and selling it on a sales page, creating a video that you upload onto YouTube that drives traffic to your website, or creating programs that your currently deliver on a small scale and upgrading that to reach a wider audience.

All of these things will allow you to reap the benefits of enjoying a continued income stream while you spend your time marketing your business further and being creative on new programs and products. In other words, the activities that will increase your bottom line even further.

I have assistants now that handle my book keeping, website upgrades and sales page creation and newsletter and article submissions. This allows me to scale up my business big time and at a much faster rate.

The one thing you do need to decide though is….  Are you even prepared to think big?

Leave me your comments and tell me how big you are thinking.

Fay

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