5 Things you Must Focus on in 2013
As another year begins most of us make plans for what lies ahead. I have several major plans myself to build on what I was doing in 2012. As I put those plans into action, here are the 5 main things I will be focusing on in 2013, I suggest you do the same.
1. Product Creation.
I have always been a strong believer in creating your own products. When you first get started it is great to promote other people’s products. This can certainly provide you with a strong regular income. Next step for you if you truly want to be successful is you simply must be creating your own products. Yes, you can make money in other areas such as affiliate marketing but if you create products of your own and link it to your own affiliate program you will have other people sending traffic to your offers. A collection of products is what stands behind every successful marketer. Your collection doesn’t have to be huge. A few good products will give you a reliable source of income for years to come.
I plan to release quite a few products this year.
2. List Building
Not a day should go by without you doing some sort of activity to build your list. This means having opt-in pages on your blogs, your sales pages, your affiliate pages and your thank you pages. Almost every page you create should give the visitor an option to enter their name and email to connect with you.
Don’t let a day go by without doing something to add new prospects to your mailing list(s).
This is one of the biggest things I will be focussing on in 2013. In the past I’ve created several products. But it’s not all just about product creation. It’s about building a well oiled slide to guide your customers through a process so they can get the results they are looking for. Each step (or product) gives them more of what they want so they are keen to buy, and a well built funnel will make it easy for other people to promote your products for you too. I will only be creating products this year that will become part of a planned funnel. A typical sales funnel will consist of:-
- The main offer – Price low for maximum sales
- A higher priced upsell – Usually an enhanced version of the main offer
- A recurring upsell – Often a monthly membership site
- A backend offer – This can be a live webinar that offers coaching
If you build a solid funnel you will have other people (affiliates) begging to promote your offers and your customers will be asking to buy more from you.
Remember, if you can get other people to promote your offers they will make more money, and so will you!
Gone are the days (I hope) that you can do nothing more than send out offer after offer to your list without ever providing them with real value too. It has been a highly neglected part of doing business online for years, but times are most definitely changing and many marketers are realizing their income is in direct proportion to the relationship they have with their prospects. It’s like nurturing any other relationship in your life. Strong relationships with your prospects, customers, affiliates and joint venture partners will provide you with strong foundations on which to build a long term, successful business. You will need help from other people from time to time but also remember that other marketers are building their businesses too, so be there for them when they need you because if you don’t you’ll find the online marketing world a very lonely place when people see you don’t reciprocate, and choose to work with other marketers.
Many of my plans for 2013 involve working very closely with other marketers and my students, and I’m looking forward to the great results everyone will receive!
2012 has been another massive year of personal and financial investment into my own education of online skills and strategies. 2013 will be no different. I will continue to study new methods and new ventures. I will continue to discover new things, try new tools and educate myself further. You need to realize that you need to continue to learn new skills, to evolve and move with the times because if you don’t you will get left behind. So keep learning and make yourself a smarter marketer because the more you learn the more you earn.
Most people will say ‘I can’t’ when all they have to do is learn. There is no reason for you to ever say ‘I can’t’ when you have the biggest learning tool at your fingertips. The Internet.
What plans do you have for 2013? Feel free to share.