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Focus in 2013

5 Things You Must Focus on in 2013

By on January 13, 2013 in Affiliate Marketing, Blog, Business Success, Internet Marketing, List Building, marketing, Product Creation

Focus in 2013

5 Things you Must Focus on in 2013

As another year begins most of us make plans for what lies ahead. I have several major plans myself to build on what I was doing in 2012. As I put those plans into action, here are the 5 main things I will be focusing on in 2013, I suggest you do the same.

1. Product Creation.
I have always been a strong believer in creating your own products.  When you first get started it is great to promote other people’s products.  This can certainly provide you with a strong regular income.  Next step for you if you truly want to be successful is you simply must be creating your own products. Yes, you can make money in other areas such as affiliate marketing but if you create products of your own and link it to your own affiliate program you will have other people sending traffic to your offers. A collection of products is what stands behind every successful marketer.  Your collection doesn’t have to be huge. A few good products will give you a reliable source of income for years to come.

I plan to release quite a few products this year.

2. List Building
Not a day should go by without you doing some sort of activity to build your list. This means having opt-in pages on your blogs, your sales pages, your affiliate pages and your thank you pages. Almost every page you create should give the visitor an option to enter their name and email to connect with you.

Don’t let a day go by without doing something to add new prospects to your mailing list(s).

3. Funnels.
This is one of the biggest things I will be focussing on in 2013. In the past I’ve created several products.  But it’s not all just about product creation.  It’s about building a well oiled slide to guide your customers through a process so they can get the results they are looking for.  Each step (or product) gives them more of what they want so they are keen to buy, and  a well built funnel will make it easy for other people to promote your products for you too. I will only be creating products this year that will become part of a planned funnel. A typical sales funnel will consist of:-

  • The main offer – Price low for maximum sales
  • A higher priced upsell – Usually an enhanced version of the main offer
  • A recurring upsell – Often a monthly membership site
  • A backend offer – This can be a live webinar that offers coaching

If you build a solid funnel you will have other people (affiliates) begging to promote your offers and your customers will be asking to buy more from you.

Remember, if you can get other people to promote your offers they will make more money, and so will you!

4. Relationships.
Gone are the days (I hope) that you can do nothing more than send out offer after offer to your list without ever providing them with real value too. It has been a highly neglected part of doing business online for years, but times are most definitely changing and many marketers are realizing their income is in direct proportion to the relationship they have with their prospects.  It’s like nurturing any other relationship in your life.  Strong relationships with your prospects, customers, affiliates and joint venture partners will provide you with strong foundations on which to build a long term, successful business. You will need help from other people from time to time but also remember that other marketers are building their businesses too, so be there for them when they need you because if you don’t you’ll find the online marketing world a very lonely place when people see you don’t reciprocate, and choose to work with other marketers.

Many of my plans for 2013 involve working very closely with other marketers and my students, and I’m looking forward to the great results everyone will receive!

5. Education.
2012 has been another massive year of personal and financial investment into my own education of online skills and strategies. 2013 will be no different. I will continue to study new methods and new ventures. I will continue to discover new things, try new tools and educate myself further. You need to realize that you need to continue to learn new skills, to evolve and move with the times because if you don’t you will get left behind. So keep learning and make yourself a smarter marketer because the more you learn the more you earn.

Most people will say ‘I can’t’ when all they have to do is learn. There is no reason for you to ever say ‘I can’t’ when you have the biggest learning tool at your fingertips. The Internet.

What plans do you have for 2013? Feel free to share.

 

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email marketing

Email Marketing – What’s Right and What’s Not?

By on September 20, 2012 in Business Success, Internet Marketing, marketing, mindset

email marketingEmail Marketing – What’s Right and What’s Not

I was at the gym this morning for my workout just like normal. I stopped to take a one minute break in between weight sets.  I sat looking around at others in the weights room and noticed how everyone was doing different stuff.  Some guys were using really heavy weights (one guy was a ‘machine!’.  Some were using light weights. Others were doing 8 reps and some people were doing 15.  As I caught my breath, ready to pull down my heavy load again, I asked myself the question “So who is right?”

It’s a little bit like the questions I hear a lot about email marketing to your list.

“How many emails should I be sending, and how often?”

Check out my thoughts here…

Email Marketing – How Does It Work?

It can be said that you can make money at the ‘click of a button’ when you hit ‘send’ on an email.  While this can be true, there are some ground rules you need to play by before you reach that stage.

As a new lead joins your list after opting in to your ‘Awesome Free Offer’, it’s important to continue to build your relationship with that person. Yes, remember they are a person, and not just a number or statistic in your database.  It’s likely that your new lead is also subscribed to many other lists. If you leave it for three weeks before sending out another email, they are going to look at your email and go ‘Who the heck is that? – DELETE!”

How Often Should I Send Email Marketing?

The best way to avoid becoming a stranger to your new lead is to set up your autoresponder system to send out 7-10 follow up emails that go out automatically after a new lead joins your list. The intention of these early emails is to allow your new prospect to get to know you, connect with you on social media and to lead them back to your website to see more of what you have to offer.  After this initial series, they would then receive your regular email broadcasts or newsletters.  Timing is less important than consistency.  Don’t send three emails this week and then send nothing for three weeks.  This is the quickest way to annoy your audience.

By sending regular emails to your leads will mean you will stay at the front of their mind.  Not everybody is ready to buy what you have straight away.  As you keep in touch through your email marketing you’ll be surprised at how many leads will become customers even after many months or longer.  I’m always surprised when I have people purchase from me after being on my email list for 12 months or more.

What Should My Email Marketing Say?

The key to being welcome in your prospects’ inbox is to always provide value in your emails.  Set inside your prospects shoes and think about the problems they want solved and questions they want answered.  Use your emails to provide them with these solutions and answers. This will keep them engaged and interested in what you have to say.  You will know you have hit the ‘sweet spot’ when you receive an email back from someone saying “Fay, you must have read my mind. That was just what I needed today!”

Your prospects will get to look forward to hearing from you and will eagerly await what you have to say next.

Can Email Marketing Make You Money?

Of course you need to have emails where you make an offer to your list. This is the fundamental reason you create a list in the first place.  Email marketing is still one of the best ways to earn regular income.

I’ve often heard that earnings can be calculated as $1 per lead on your list, per month.  So a list of $1000 can have the potential to earn you $1000 per month. However, what I’ve discovered is that it’s more about the quality of your leads and the relationship you have with them that will determine how much you can earn from your email marketing.

As your prospects gain trust for your information, and you offer programs or products, they will be more inclined to buy them because they respect your opinion.

Will Too Much Email Marketing Make Leads Unsubscribe?

It’s a fact – people will unsubscribe from your list. It’s okay.  Not everyone is your ideal prospect and if they don’t want to hear what you have to say, they certainly won’t be someone who buys from you.  People will unsubscribe for many reasons and sometimes it’s just that they are having a bad hair day and your email landed in their inbox and they need to take their frustration out on something.  Don’t take it personally.  I always think of ‘unsubscribe’ as a good thing. It means my list is becoming even more targeted with my ideal prospects.

Watch your numbers and track statistics regularly and be sure you continue to do something everyday to marketing your business and build your list.

It doesn’t matter how good your product, service or offer is.  If you don’t have a list to market to, the rest doesn’t matter.

My focus for the next 90 days is to build my list. And I’ll be using everything in Email Marketing to make sure my follow up is building relationships and monetized.

What will you do in the next six months to finally reach your goals? If nothing else, send an email to your list to tell them you appreciate them, just like I appreciate YOU!

Here’s to your success!

Fay

P.S.  If you’re struggling with email marketing like MOST marketers out there you might want to watch this …

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Procrastination

Write Blog Posts Without Getting ‘Writer’s Block’

By on May 23, 2011 in Blog, Branding, marketing

Procrastination

When people come to me as a small business coach, the thing they want most is to get more clients. It makes sense; without a flow of clients you can’t make the money you need for your lifestyle.  One of the tools for business that most folks get in place pretty quickly is their blog. And from that point on your business can sometimes feel like really hard work.

It might sound crazy coming from a room full of high achieving entrepreneurs, but one of the conversations we had over dinner with our Mastermind group recently was that over half of these solopreneurs still found themselves staring at a blank screen when it comes time to write their blog posts!  I bet that makes you feel a bit better doesn’t it now?  Don’t worry – it hits all of us at one stage or another – what I’m talking about is ‘Writer’s Block”.

Why is this one client attraction tool so difficult when there is no doubt about the depth of knowledge you have on your area of expertise? I’m going to recommend some ways to help you create a list as long as your arm. So long that you will never wonder what to write about again!

It’s easy for you as a small business owner to dismiss the power of your blog.  Instead you should understand that you can actually blog your way to the bank. Your blog is a key driver for traffic to your website.  Google loves fresh and relevant content. So by writing several new blog posts each week, you can easily see an improvement in your organic search rankings. You can check this out by tracking your site with www.Alexa.com . Your blog is the ‘hub’ of your small business. In fact, to get more clients and make more money, as my mentor says,  “all roads should lead to your blog”.  By this I mean that any published posts, links, articles etc should all include a link to your blog where you also have the ability to capture visitors’ details.

To help you to attract more readers your blog posts can be informative, inspirational or humourous.  If you include a little of each of these, you will touch all of the different personality types. Places to draw inspiration on what to write about is easier than you think. Here’s three of the best:

  • Listen to your clients!! This is so obvious that most business owners overlook it.  Read the comments your clients leave you on Facebook, read the emails they send in with questions, read carefully what they are saying in any comments they leave on your current blog posts. What questions do you always get asked when you are at networking events?  All of these places offer an opportunity for you to expand or clarify topics in your niche.
  • Check out sites such as www.yahoo.answers.com and industry forums to see what questions are being asked by your target audience and then write a blog post to answer them from your perspective.  Search www.ezinearticles.com for articles in your niche and look for those with the highest searches. This shows that the topic is popular, so you can write your own post about it.
  • Personal experiences provide you with a perfect opportunity to attract clients through your own compelling message. Write about the things that you are passionate about and relate that to your topic and your readers will devour your posts like irresistible hot bread.

After your content is decided, the next thing is to make sure you maximize it for the search engines.

Be sure to include several of your keywords or phrases throughout your blog post. ‘Stacking’ keywords will get you in trouble so be sure the keywords you use are relevant and used in context.

There is ONE more simple strategy I want to tell you about that will boost your organic rankings by effectively using your blog post. Rather than tell you about it, I want to show you an example…..

I want you to scan up through this blog post and notice there are at least four keywords that have been hyperlinked to other blog posts on my site. This is often referred to as internal linking. This strategy encourages readers to click on these hyperlinks and browse further into your site. By readers staying on your site for longer, Google will give you a ‘thumbs up’ for relevancy and this will boost your organic rankings.

Client Building Action Steps:

  • Set aside a regular time that you commit to writing at least 2 blog posts per week
  • Follow the blogs of leaders in your field and contribute to the comments
  • Research using the strategies above to make a list of 30 new blog post titles to have ready to go

You can now easily add your comment below and tell me if you found any of these tips helpful…

 What Did You Think?

Let us know your thoughts on today’s issue.
Post your comments below.

Remember – sharing is caring…

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Money in the Bank

Turn On The Money Tap In Your Small Business

By on March 30, 2011 in Business Success, marketing, productivity

Money in the Bank

Turn On The Money Tap

I’m in such a giving mood today so I’ve got something special for you.

It’s one of those days where I just feel good.

You know, the sun is shining, I can hear birds at the windows, I can hear the crashing of the waves from the beach from my front door, and I’m feeling like a child looking forward to holidays.

So this got me thinking of you; and I came up with something special if cash flow is a bit of a problem right now….

I know how amazing it feels when you have a rush of business that puts some cold hard cash in your bank account and I want you to have that feeling too!

Here are 7 ways to get the cash flowing your way.

1: Create an irresistible offer for your top 10% of your clients.

2: Reactive your lost or inactive customers – there is gold here.

3: Go back a few years and find a promotion that worked.

Recycle it.

4: Make a hit list of your ideal prospects. Go after them with an irresistible offer.

5: Actively search for those who have your ideal customers before you and after you. Do a deal.

6: Focus on the money. When you wake, ask yourself:   Where’s the money? On going to bed, do the same.

7: Take massive action. Don’t take a month to do this.

Do one a day. Create urgency in everything you do.

If you do the above 7 steps, there’s no way you are not going to make more money.

So ask your self:

How much do you want this?

How much do you want to bring a flood of cash into your business?

If you’re committed to the process, you’ll be surprised at just how much money you’ll bring in.

Even as heart-based entrepreneurs there is nothing wrong with focusing on the money. It’s just a formal way of calculating how much difference you are making by sharing your gift and expertise with more people.

Leave me you comments and let me know which of these 7 steps you are going to put into action first….

 

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Customer Loyalty: How To Get A Head Start

By on March 21, 2011 in Business Success, marketing, Sales Skills

Had you ever thought getting more clients is much like buying coffee from your favourite café?

One of my favourite things to do in my spare time is go out and enjoy a great cup of coffee while catching up with friends or chilling out with Murray. So it was no surprise the other day when I was at a little coffee shop and I was handed a ‘Loyalty Card’. I grinned as I thought to myself that at least they had some kind of simple marketing strategy in place. I’m sure you’ve all got your purses (or wallets) bulging with these loyalty cards too!

The difference between this card the other day and many others that fill my purse was that although I needed to have 10 stamps in place to get a free coffee, there were already two squares pre-stamped.  Their marketing plan was starting to take effect! The two pre-stamped squares gave me an immediate sense that I was already well on the way to my longer term outcome – the free coffee – I knew I would be back soon!

This is the same concept that you want to embrace with your clients.  While you may not operate with a loyalty or rewards card, the first step people take with you should be something that gives them an immediate sense of achievement.

Your first opportunity to do this is on your website where you should have your AFO (Awesome Free Offer).   Your AFO is what you give you prospects in exchange for their name and email.  It needs to be something that is so valuable that you could sell it as a stand alone product or service. It must give your prospects great results or be of great value.  This commitment from you to invest in your prospects results will repay you in their trust and loyalty.

Beyond your AFO, once you start working with a new client, any first step they take should be one where they can get great results. This will give you leverage to motivate them to continue with you because of what they feel the same as I did with the two pre-stamped squares – “I may as well continue, because I have already come this far/already done this much..…”.

This concept will work no matter what service you are in. I don’t want you to think your business is any different. It doesn’t matter whether you are cleaning your client’s house, washing their windows, creating web design, coaching them to a better life or building their online list.

Heck, this strategy works everywhere! Even as a parent, imagine if you want a child to do their homework each night in return for getting sticker. When they get 10 stickers they get to go to the movies. You’ll most likely find they are extra motivated if you start them off with two stickers even before your program begins.

No matter what your line of service is, your new clients will be more likely to stay loyal to you, stick to programs or tasks if you first offer them something that allows them to make progress right from the start.

If you use this simple marketing strategy, your influence will shine!

 

Design Your Profits Action Plan:

 

Define what the first step is for your clients

Decide how you can use their results to encourage them to continue with you

Conscientiously promote your ‘first step’ results to attract more clients

I’d love you to share with me your comments and thoughts below on some of the customer loyalty ideas you’ve had!

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Blog Traffic

Create A Blog That Others Visit

By on March 8, 2011 in Blog, Business Success, marketing, Uncategorized

Blog Traffic

Create A Blog That Others Visit!

If you’ve ever created a blog before, then you know that the saying, “build it and they will come” just isn’t true. However, you can get more clients interested in visiting your blog by following these five tips…

1. Offer good content.

By “good” content, I mean you should blog about topics that your audience wants to know about. To find out what they want, just follow these steps:

  • Find out what types of information products they’re already buying – then write blog posts on the same topic.
  • Use a keyword tool (like WordTracker) to find out what topics prospects in your niche are looking for.
  • Drop by busy niche forums and other blogs to see which topics are generating the most views and discussion.
  • Survey your readers to find out what they want.

In addition to great content you should use your blog as an opportunity to build relationships with more clients.  Let them see more of the ‘real’ you.

2. Update frequently.

Sometimes  solopreneurs and small business owners start a blog, post a flurry of articles and then abandon the blog for months at a time. If you allow dated posts, then your ideal clients aren’t likely to come back again if they notice that you don’t update regularly.  I’ve noticed myself that I always take note of the dates of the blogs and if there is no new content, I assume the person is not actively servicing their clients or growing their business.

What you need to do is dedicate a set time each week to posting to your blog at least twice a week. If you don’t want to be chained to your blog like this, then create the content ahead of time and automatically “drip” it to your audience using the pre-schedule option  on your website. You can hire a ghostwriter to write articles for you. I do give caution to this option though because it is important that all of your posts are in ‘your’ voice. It will take an excellent writer to be able to sound just like you.  You can hire a Virtual Assistant to help with the actual uploading of the blog posts to your website while you focus on more money making activities.

Point is, you need to post often to keep your blog from looking like a deserted island.

3. Create regular features.

Here’s a great way to turn a one-time visitor into a repeat visitor. Specifically, by creating “regular features” and multi-part blog posts that your visitors can look forward to.

Example: Maybe you create a seven-part article about how to make money with pay per click marketing. And maybe you space it out so that you’re posting one or two articles per week. You can bet that your readers will return at least once a week just to finish reading the series.

Another way to get more visitors is by creating a regular feature, such as a “tip of the week” feature or even a “questions from our readers” feature.

4. Write about hot topics.

One way to get a surge of traffic and increase in your blog is by writing about hot or even controversial topics. You can include relevant keywords and “ping” the blog directories (like technorati.com) to make sure that those who are searching for the hot topic see your post.

Another way to leverage a hot topic is by joining in on the blogosphere conversation. Simply find a popular blog discussing a hot topic, and use a trackback to add your response.

5. Get someone influential to endorse your blog.

Finally, you can get others to visit your blog by first getting someone influential in your niche to endorse you (and your blog). You can do this indirectly, such as by offering to be a guest author on the other person’s blog. Or you can ask your joint venture partners to directly endorse you on their blogs and in their newsletters (and you’ll return the favor).

It’s also a great idea to get a group of like minded friends to agree to all support each others blogs and use the T-L-C method.  That is, Tweet, Like and Comment on each others blogs.  This will make an amazing difference to your Alexa ranking and organic search rankings with Google.

This T-L-C approach is like free advertising. But it’s also extremely powerful, because you’re using social proof to increase your readership.

You just discovered five proven ways to get others to visit your blog – and to visit it again! Your next step is to take action.

Starting today, apply these tips… and then keep an eye on your traffic statistics!

Design Your Profits Action Plan:

  • Commit time to your calendar to produce at least two new blog posts every week.
  • Research topics your target market are already reading and interested in
  • Make up a group of at least three people to regularly T-L-C each other’s blogs

Start right now if you like by giving this blog post some T-L-C.  Tweet and Like are at the top of the post, and the Comment box is here below!

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Client Testimonials

Did you know people are talking about you….?

By on February 28, 2011 in Branding, Business Success, marketing

Client Testimonials

Did you know people are talking about you……?

A big key to getting more clients is to have everyone talking about you.

I’m sure there has been a time in your life when you would not have wanted to be the hot topic of conversation for everyone you met. To hear someone say “Oh, I know all about you…..” would have left you wishing a hole would open up in the floor and swallow you in.  Going back to school days, I was not what you would call a ‘centre of influence” and was more than happy to go about quietly and simply being me, and flying a little under the radar.

That was then…and this is now.  I still go about being ‘me’.  The difference now is that it is music to my ears when people say “Oh, I know all about you!”.

The more people are talking about you, the more your business will grow and grow. Of course I am assuming here that you provide a product or service that is well delivered and gets great results.

Testimonials from past clients are one of the powerful strategies that will increase your credibility.  It is amazing how often I find that small business owners and solepreneurs are afraid to ask for a testimonial from their clients.  You must overcome this fear because it’s an important step in your marketing strategies for getting more clients. Once you reach the point of having many clients who have experienced the brilliant results you can get for them, it’s very easy to find clients who will happily give you a great testimonial.

The biggest problem you might have is the ‘chicken or the egg’ syndrome.  It’s hard for you to get more clients without the testimonials, and yet you can’t get great testimonials until you get some more clients.

Here are some tips to get you off the ground and get great testimonials even if you are just starting up in business.

  • Ask someone that you know well, either personally or professionally, to give a testimonial based on your character, values and knowledge base. This means your prospects can decide if your area of expertise and values align with theirs.  These are often the core reasons why someone will want to work with you.

Let me give you an example.  There was one time when I invested high 5 figures into a mentoring program only to discover    that the core values of the Company didn’t match mine at all.  It was the biggest and most expensive learning curve I have ever had.  But needless to say, values and alignment are the things I check out right at the start when I’m thinking about working with someone either as a client, coach or mentor.

  • Carefully select a couple of ideal clients to experience your service on a scholarship arrangement (you don’t charge them) with the agreement that all you ask in return is for them to provide a testimonial. This is a win-win situation for everyone.
  • Capture comments that get left on your Facebook wall or emails sent to you and use them in your marketing material.  These comments are great because they are completely unrehearsed and truly come from the heart with no ‘staging’ at all.

This form of social proof will be far more valuable to you than the $000’s of dollars you might spend trying to attract new business through paid advertising.  Your testimonials should become a prominent feature on your website, sales pages, You Tube, brochures, flyers, and even on your business cards.   As you implement your strategic marketing plan and this material continues to be circulated, before you know it you will be the hot topic in town!

People will talk about you, so why not capture it and use it to increase your credibility and grow your business?

What should a great testimonial include?

  • What was your clients’ biggest challenge before working with you?
  • How do they see their future now that they have worked with you?
  • What were the three things they most liked about working with you?
  • Do they have any advice for others looking at solving the same problem?

Design Your Profits Action Plan:

  1. Capture some testimonials on video and load them up to You Tube for increased visibility
  2. Save all the emails you get from satisfied clients and use them in your marketing
  3. Check that you have testimonials on every piece of marketing material you have


What Did You Think?

Let us know your thoughts on today’s issue.
Post your comments below.

Remember – sharing is caring…

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Speaking Effectively Using The 4 C’s

By on February 17, 2011 in Branding, Business Success, marketing, Sales Skills, Uncategorized

I know you  might be one of those people who simply detest the idea of speaking in public. But the fact is that you are ALWAYS speaking, even if you didn’t realize it!  Whether you are talking with a friend, meeting someone new at an event, or posting comments on Facebook or Twitter, you are speaking.

When you are talking at a function, in the school playground, in a group or on Facebook or Twitter – you are ‘speaking’  you just might not have recognized it.

Every time you speak, you represent your business, so I want to share with you the 4 C’s you MUST use every time you open your mouth! I learned these great tips from my mentors Carrie  Wilkerson and Paul Evans.

Watch this short video – and I also share some of my story that you may not already know….. Have a great day :-)

What Did You Think? Please leave us a comment!

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Speaking for Credibility

Get Known and Get Clients

By on February 14, 2011 in Branding, Business Planning, Business Success, marketing, Sales Skills

Speaking for Credibility

Get Known and Get Clients

Are you up all hours of the night wondering when you’ll ever get yourself noticed by the rest of the world?

It can be really frustrating when you think that there are other people in business who seem to have all the ‘buzz’ around them and you are still trying to get just a few more clients.

Maybe you don’t feel confident enough in your ‘expertise’ to get out there in a big way and get the ‘buzz’ happening.  Let me ask you this question – Are you are happy in your product or service and how you can deliver and get the results you say you can?  Then this is one way that will give you credibility and confidence quicker than you think.

Some of you are going to cringe when I say this… but I have no doubt in my mind that speaking is one of the best ways I know to get more clients and gain credibility. Now before you shut off and say “Oh I couldn’t possible speak!” I want you to hear me out.  When you know who your ideal audience is, it’s a brilliant opportunity for you to give a workshop, seminar or being a guest speaker about your topic and how to solve it.

Think about it.  If your ideal client has a dilemma and you are offering up information on the solution, it only makes sense that they would come to the event or listen to what you have to say.  And once they hear what you have to say, you suddenly have a room full of people who are going to create buzz around your topic.

There are many opportunities for you to offer yourself as a guest speaker.  It doesn’t have to be to a big audience, you can start out very small.  There are associations and groups that your ideal client is part of that you can approach.  Many of these groups are just tearing their hair out trying to find great guest speakers, so you are in fact helping them out.

As you decide on your topic, develop what’s called a ‘Signature Talk’.  This will be a talk that you can give over and over again with slight variations depending on who your audience is.  It’s one that you can feel comfortable with and can really master. It also means you don’t have to prepare completely brand new content every time you speak. With time, you will actually become very well known for your Signature Talk and start to attract large audiences, and get more and more clients.

You can also use your Signature Talk to speak ‘virtually’.  By giving a class or teleseminar on conference call service you can now reach a global audience.  This is one of the quickest and most cost effective ways to build your list. The great news is that you are also delivering massive value to your ideal clients too!

If you haven’t already included this tool into your simple marketing plan, it’s time to seriously consider it.  You don’t need to stress and worry that speaking to large groups is the only way to get results.  It’s okay to start out very small and talk to a group in a relaxed environment which might even be your home. I started small but now I speak in front of hundreds of people, get paid to travel and speak at conventions and conferences.  But it all started out with just a few in a small room.

I challenge you to come out from behind your computer, and work on this week’s action steps.

If you were to give a small talk to get started:

1.                 Where would you do it?

2.                 Who would you invite that would support you and give you a safe space to make mistakes?

3.                 What would you talk about?

I love to hear from you – leave your thoughts and comments below

 

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