Being in business for yourself is fantastic!! Is that truth or a belief? Let me ask you this…..
Why are you really in business? Is it because you really want to make a difference?
Here’s the problem…most people let wanting to ‘make a difference’ trump building a business. They let the idea of ‘making a difference’ trump making a profit. Most people have let passion trump profit.
I do understand – I hear people say they want to make a difference; they want to change the world. But most heart based solopreneurs have forgotten that the way to change the world is making a load of profit. What we mostly want is freedom and time. Time is expensive. What we mostly want is to right injustices or change what we see is wrong. Changing those things is expensive. Money is not the most important thing in the world, but it touches everything that is.
I beg you not to let your passion for your topic or your business trump the need to make a profit. I see people in our industry whether they coach or are coaches themselves or have other business, spend year after year, saying “I want to make a difference”, or “ I want to change things”, and they stay broke year after year after year.
This is not a game, this is business! This is profit and loss, cash flow and conversions and numbers. It’s not some party that you decide to come to because it looks fun.
I believe we live in an abundant universe. I also know for a truth that abundance only comes as a result of making the right decisions. The business I’m in isn’t a hobby, it isn’t a game. I have people’s lives at stake and I am sure you are exactly the same way. Maybe you have a responsibility to meet the payments for someone’s wages. Perhaps you need to pay your virtual staff. You most likely have family who depend on you. To be successful in business you must remember that it’s not a game. It’s not something to do if you are bored (that’s a hobby!).
Its okay to use the words ‘inspire, motivate, passionate’ in your marketing message, but the bottom line is that your main purpose for being in business should be to make a profit! I realize that I’ve probably lost a few of you by saying that, but it’s true. Without profits, it’s really difficult to make all the dreams you have come true.
I want to give you a couple of ways you can be sure you get from bottom lining to profitable in the fastest way:
- You can’t grow a business if you are broke and you can’t help others in the way you might want to if you are broke. You must be prepared to invest in yourself and your business so that it can grow as quickly as possible. For some people this might mean finding other ways to create some fast cash to support the growth of your business.
- Realize that the journey won’t be easy! I know that probably goes against what you hear a lot of people saying, but it’s the truth. There will be road blocks, obstacles and times when things are difficult. If you want easy then you are probably more suited to a J.O.B. (and that’s okay!).
- You should want to do what you are doing for a reason that is SO big that you would be prepared to work three jobs all at once in order to succeed. If you’re willing to give as much commitment and devotion to a business as you would a degree or high level career, you’ll be able to experience freedom in a way that most people will never experience. Entrepreneurs are those that are willing to do for a few years what most others won’t, so that they can have for a lifetime what most others can’t.
- Be supported by a mentor or coach who is ahead of where you are now. Find someone who can fast track your path from their own experience. One of my mentors said “The fool that believes they can do without a coach or mentor will either succeed or plateau (which leads to going broke).”
Are you willing to do what ever it takes or are you going to wish and hope that one day some finances drop into your lap and change your life?
Building a profitable business can be a life changing experience. But it takes work and a commitment to never quit. Our economy will be a better place when there are more people who take the action it needs to build the business of their dreams.
Your Action Plan For The Week:
Having just finished a financial year, this is now a good time to look over your past month’s figures, conversions and numbers to see where you are at, and what changes you need to put in place to get those profits up!
Want to boost your income quickly? There is still time to join us for The Get Clients and Cash Flow In 30 Days Program is NOW ON. You’ll also get with all the training, tools, scripts, templates and examples you’ll need to authentically enroll clients fast. Super UPGRADE Bonuses available: The Get Clients and Cash Flow In 30 Days
What Did You Think?
Let Us Know Your Thoughts on Today’s Post
Post Your Comments Below