Tag Archives | business coaching

Creating the Know, Like and Trust Factor

By on January 27, 2011 in Branding, marketing

I was talking recently with a friend about some ideas on how she could get her new business started.  One of the most effective ways to advertise your business is simply by being honest and telling your story in an emotionally charged way.  When I mentioned this to her, it was met with immediate resistance.

She didn’t like this idea at all.  “I don’t do the ‘emotional thing’ all that well”, she said.  I had to explain that this didn’t necessarily mean that you need to hang out all your dirty washing for the world to see.  But it is very powerful to tell your journey in such a way that your market can relate to where you have come from, and how you got to be where you are today, and how you came to have the expertise to be offering your services.

It’s about being human.  Sharing your ‘story’ allows others to see that it is possible to come from adversity to a place of hope.  This builds rapport with your audience and I’m sure you’ve heard before that people buy from those they ‘know, like and trust’.   By revealing some of your true identity and being open and honest is the quickest way to build these factors.

In fact, I have noticed a big increase in my own business activity since I allowed myself to be even more open about my own story.  I had been hiding away behind the fact that I didn’t have a ‘lived in a trailer’ type of story.  Instead, my story was one of guts, determination, ambition and action.  This meant I experienced business success very early on in life.   Wise decisions, savvy business skills and mentoring have allowed Murray and I to build a considerable business wealth and track record of success.  These are the same skills I now teach you, so that you can also grow your business, attract more clients and fulfill living your dream lifestyle.

You can have the greatest business plan on earth but people like to buy from human beings they can relate to. When you reveal more of who you truly are, you will attract more business like bees to a honey pot.

Other people can copy, they can model, they can be in the same market, but it is your own personal journey that will make you unique and stand out from the crowd.  No-one else will have had exactly the same experiences as you.

Having  your story as part of a compelling marketing message is one of the critical steps in your simple marketing plan.   This is what will draw new clients to you.  You will attract clients that can resonate with your experiences.

Here are the basic steps to get you started on creating your own compelling marketing message:

  • Start by expressing the part what the problem was that you faced at the beginning of your journey.  Or it may be that it was a problem that you frequently witnessed others have and how that impacted on you.
  • What was the crisis point or the point that made you decide to take action, find a solution or put the solution out there for others.
  • Describe your journey. What did you do to get to where you are now with this; and
  • Where are you now? What have you achieved?  How have you been able to help others?  What is your passion around this subject?

It’s not about hype.  It’s not about making up gigantic mistruths to impress people.  It’s about being authentic and revealing your core values and passion associated with what it is you do best, and how you desire to help and serve others.

I’d love to hear your story.  Share with me here…….

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Brand Your Business

By on October 20, 2010 in Branding

If branding yourself and your business is something you are struggling with right now, check out this fantastic line of guest speakers who will be spilling the beans on branding in business in a new Teleseries “Brand You- Brand New” .  I am honored to be a guest speaker accompanying the one and only Bob Proctor, star of “The Secret”, in a teleseries to be aired on 2nd November.  There is a fantastic line up  If you would like to be part of this free teleseries, register here:

www.cathymorrissey.com

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Effective Sales Conversations

By on October 12, 2010 in Sales Skills



Listening to a call with  one of my mentors this morning and she reminded me how important it is to add massive value to our clients, especially when they least expect it.  So this got me thinking – I’m about to start our Client Building Blueprint series tomorrow which is all about how to attract more clients into your business, and get your message out there in a big way.  So, what better ADD ON BONUS than for me to GIVE you, for absolutely FREE, my sales conversation script that I use when I guide conversations with prospects into making a decision to do business with  me, if it is a good fit.

This script if responsible for 1000′s of dollars worth of sales into my business, and I want the same for you.  So here’s the deal – if you’ve been sitting on the fence about whether or not the Client Building Blueprint is right for you, you will now receive ABSOLUTELY FREE – MY SAVVY SALES CONVERSATION PROCEDURE AND SCRIPT as an additional bonus!!!

Now, that’s adding massive value.  This document alone  can pull in thousands of dollars worth of business.  Grab your copy now, and  join us for the Client Building Blueprint which starts tomorrow. <==Click Here == >

P.S. Don’t worry if you can’t make every session, you receive all the recordings of the videos, workbooks and replays to reference to again and again.

Can’t wait to hear about the success you have with this great tool!

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Craft Marketing Questions That Attract Clients Easily

By on September 21, 2010 in Uncategorized

Imagine picking up the phone and hearing the other person say “Hi, we’ve never met, but I’d like to work with you. When can we start, and how would you like payment?”

You might think this seems impossible, but it is actually what each and every one of us wants deep down isn’t it?

Well, it doesn’t have to be something you just imagine!  It is totally possible.  The methods I use to attract clients myself work just like this.  I get emails from prospects saying they love what they see, and want to find out about my programs.   Here’s how I do it and how you can too.

You need to stop being desperate and chasing your clients with your marketing approach. Instead, you will want to spike a prospects interest and in turn have them become a client.  To do this, your marketing materials need to ‘speak’ directly to them.

You are looking to create a message that ATTRACTS them in and speaks to their emotions, so that they absolutely want to talk to you.

The easiest way to do this successfully is to:

Imagine you are in your client’s shoes

What are their struggles, fears, hopes and dreams?

When you know these answers,  it becomes easy for you to position yourself as the problem solver.

As an example of material that will ATTRACT your ideal clients in is a set of compelling questions. These questions should be such that your ideal clients has to answer a resounding ‘Yes’ when they read or hear each one.

Some examples of this are on my website:

  • Is it a struggle for you to attract new clients even though you are great at what you do?
  • Do you wish you had a way to separate yourself from everyone else who does what you do, so you could magnetically attract clients?
  • Are you noticing that potential clients are slipping through your fingers?
  • Do you sometimes feel like you’re just pushing too hard?

These questions have been designed based on what new clients were wanting help with. Some of these topics are areas within my clients’ businesses that we work on immediately.  So, as I began to recognize this, I could create a standard set of questions that began to develop a relationship of trust and credibility amongst interested prospects.  What would your set of questions be?

The easiest way to create your list is to imagine your ideal client as being a very real person. Step inside their mind for a moment and focus on what they are struggling with.   What are they saying to a friend over coffee about what they need help with? This way, you can get them to feel a little bit of the pain for the situation they are in, and to realize it isn’t as great as it could be.
Mostly though, these questions will make it seem like you REALLY understand your prospects situation and that you have been helping others solve these same problems for a long time.

This will help to create a sense of trust and your prospect will see that you can provide the results they really need. Now, they will be that much closer to picking up the telephone and calling you.

Things for you to do this week:

What questions can you use to ATTRACT prospects in, based on the struggles, challenges and hot buttons they have?

Be sure the people reading the questions will answer a resounding “yes” to all of them (rather than a mix of yes and no’s) and you keep it to just 5 or 6 of them, so you don’t overwhelm them in the process. After you have created your list, you want to make sure these are on your website, your business cards and any other appropriate marketing materials you have.

You’ll get their attention with the questions, and they’ll be much more likely to read the rest of what you’ve got to say, and if you continue to talk to them in terms of the results they can expect from working with you, you’re golden! Just be ready for new clients…

That’s just ONE of the many strategies you can use and easily implement to ATTRACT clients in (and stop chasing so hard to fill your business). Would you like to know more about all the tools I use myself and my clients have used for the same purpose?

Let me know what you think!  How do your ATTRACTION marketing questions stack up?
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Step-By-Step Approach to Attracting Clients

By on September 17, 2010 in marketing

I know your smart, so I think you can see how important it is to not just use one brick  at a time and expect to have a complete house!  You need lots of bricks to build the house of your dreams, and you need to put them all together in a way that gives you the desired result – the best house in the street!  It’s just the same way with your business.  Just using ONE tool that you have learned about is not going to cut it on it’s own.

I do NOT want you to miss out on this, so here’s the bottom line.

The Client Building Blueprint is a hot to trot program on creating, building and maintaining your client attraction strategies, which we’re delivering to you via webinars, workbooks, and live classes.

==> Secure your Program Here <==

***HURRY: Fast Action Bonuses will run out***

See you there!

Fay

P.S. Do you want to be supported by an ambitious, passionate entrepreneur who is all about enabling other women to design and build their own successful businesses for a shoestring budget?

If your answer is “YES!” then the The Client Blueprint is for you!

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