Guest post by Carol Douthitt, Web Marketing Connections
Are you familiar with the term “Funded proposal”? It’s often used as a lead marketing strategy when you market expensive products or services.
What exactly is a Funded Proposal? – A funded proposal is a marketing plan where you sell an inexpensive information product to your target market on the front end. This gets them into your funnel so you can offer them your “bigger ticket” item on the back end.
This serves two purposes:
1. You gather highly targeted and motivated leads who have raised their hand and said, “I’m interested in what you have!” They further qualify themselves by pulling out their credit card and Buy something from you.
So this is not just someone who is curious and won’t even leave their correct email or phone number… this is someone who has a serious interest. This is a “Buyer” lead.
2. The big advantage of using a Funded Proposal is that it generates immediate income and actually helps pay for your advertising.
Hence the term, Funded Proposal, you are funding the advertising of your business by selling a less expensive product first.
So in essence… The leads you generate from a funded proposal are paying for your advertising!
It doesn’t get any better than that!
Here’s how a Funded Proposal Works …
You advertise an inexpensive information product, anywhere from $25 to $97. It must be something of value that people in your market need.
For example … if your target market is someone who wants to make money online, a great front end product would be something that helps them to generate leads.
In fact, one of the questions I get asked most often is – “How do I get people to my website?”
So you see how learning how to generate leads and drive traffic to your website would be valuable information you can lead with and offer them an inexpensive product up front.
If the item has VALUE, then you can often up-sell your customer to other back-end products that have a higher price point.
I’m sure you see the value in this because now you are making money to pay for your advertising or front-end whether your lead joins your primary business or not.
Plus… you now have the opportunity to upsell your new client to a more expensive product or service.
The Funded Proposal business model works like a charm.
A few weeks ago as I was searching for a product to use as a funded proposal for one of my top tier businesses, a business associate sent me some information on a new product that was launching called Empower Network
I wanted something that was inexpensive, had value and would help my clients generate leads.
I know from experience that blogging is a great way to generate leads. And even though blogging is free, there are some upfront fees involved along with some specialized knowledge to get your blog set up correctly.
Not only does it cost money to set up a blog, you also have to get a customized theme, create a header graphic, install plugins, and learn how to convert traffic into leads.
Before you can even get ready to start blogging … you’ll spend anywhere from $50 to $500 and more to have a blog set up for you.
The main focus of Empower Network is teaching people how to generate free leads through blogging.
As I was reviewing the Empower Network, the light bulb when on. Here was a way to get a complete blogging system plus have the ability to make money immediately as you generate leads for your business… all for only $25 a month.
They’ll do all the set up for you – your only job is to add a post to your blog on a daily basis and this will start to generate leads for your business.
Let me take a few minutes and explain how this can work as a funded proposal…
You join and pay a $25 monthly fee – this pays for the set up and monthly hosting to have a high traffic blog set up for you.
As you post short articles on topics that interest you… you will attract people to your blog site. They have strategically placed some compelling banners and links for visitors to click on the site. When a prospect clicks on any of these links they are encouraged to fill out a form and request more information.
When they do this… you generate the lead!
Then they watch a short video about how to make money online and if they decide to join… you get paid the full $25 commission. It’s all seamless and automated.
Not only have you generated a lead…. But you also now have a “paid” client who just put $25 in your pocket.
An opportunity “buyer” is the best lead for many online businesses especially if your business involves MLM or Network Marketing.
As you develop a relationship with your new clients through your autoresponder follow up messages and weekly broadcasts, eventually you can introduce them to your main program.
I joined the program to test it on October 31st and so far I have generated 417 leads and 95 new paid members who each paid me $25 or more. Most of my sales occurred while I was out of town, my laptop had crashed, and my cell phone was not working properly. So I had very little to no interaction with people who joined.
In other words – It was Completely Automated!
They have 3 levels so you can potentially earn more money if your new clients decide to upgrade to the higher level and receive additional marketing training.
Not only will you get the 100% commission upfront… but you also get the 100% commission and the monthly renewals.
You can steadily build a large residual income on the back end while you get paid to generate leads on the front end.
After just 3 weeks… I’ve already earned over $9000 while generating new leads for my main business. But what I’m really excited about is that $5,800 of that is monthly residual income!
The funded proposal is another very effective strategy for growing your business… and helps to offset the cost of other advertising.
PS. If you are curious and want to read more about how this can work as a funded proposal for your main business, Click Here for more information about Empower Network
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