Are you leaving thousands of dollars on the table?
I was conducting a marketing seminar a couple of years ago and I asked the question “How many people know exactly who is visiting their website?” I remember one lady as she chimed in saying “I have Google Analytics so yes, I know exactly how many hits I have and where they come from.”
After congratulating her on having the tracking statistics I went on to explain that knowing the number of ‘hits’ was of absolutely no use if she wasn’t capturing the visitors or prospects’ email information and name. This is the only way she is able to develop a list of people who are interested in her product, and to continue to market to them.
It’s one of the most basic strategies for successful online marketing, yet one I still see so many people not using.
The process is what’s called a Lead Capture Page. It can also be referred to as a Squeeze Page but they all serve the same function.
If someone lands on your website, we can safely assume that they have an interest in something to do with the information you have.
The sole purpose of a Lead Capture Page is to collect the name and email address of someone who may be interested in your product or service. In other words, the main purpose of your Lead Capture Page should be to generate a lead..
A good Lead Capture Page is usually a one page site with some intriguing copy that encourages the visitor to fill out the form, commonly called an ‘opt in form’, with their name and email address and request more information. When a new prospect fills out the opt in form on your website with their name and email address, they can then be automatically directed to another page to receive the information they requested.
If you then connect an Autoresponder system to this opt in form, you can continue to provide your prospects with additional information about your product or service through a series of automated follow-up messages.
You can generate more opt in leads by giving away something free in exchange for a prospect’s contact information such as a free report or free download. This is often the bit that prevents most people from taking action to create their lead capture page. This free report doesn’t have to be an enormous long report. In fact short, concise, useful information is best. The information should be about what your prospects want most. You might choose to create a 5 or 7 step video series instead of a written report. Videos are proving to be converting well at the moment.
Here’s a great example of one: ==>>www.5figuresmonthlywebinar.com
If we look at the page as a whole; an effective Lead Capture Page will have an emotion grabbing headline, some short body copy or bullet points, and a Call to Action. This page should have all the components of what is known as the AIDA formula:
The Call to Action is the text that is used to get the prospect to request more information.
Once again, the main purpose of the Lead Capture Page is to .Generate A Lead..
If you do not have one, it is time to get one! …
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