Things have changed – I’m doing Facebook Ads! I am in the processing of embracing a new marketing strategy that I have to admit, I had never been interested before. I’d seen all the ad’s down my Facebook page but hadn’t yet considered the concept of Facebook Ads for my own business. After reading IM Revolution by Matt Lloyd, I knew that I just had to step outside of my comfort zone and embrace this new advertising opportunity. I believe Facebook advertising is still in its early days and those who master it now, will be leaps and bounds ahead of their competition.
I’ve committed to a very intense mentoring structure and paid some big $ to learn this process and I want to take you along the journey with me so you can too can learn to generate leads into any business.
Why Do Facebook Ads?
Did you know that more than 1/3 of Facebook users earn more than $100k per year?? And 30% earn $60-100k! That means more than 60% of Facebook users earn more than $ 60,000 per year?? So… did you THINK you might want to consider doing some Facebook Ads?
Facebook offers an advertising service that has a price attached to it but could be worthwhile to test in an effort to increase fans to your Facebook Ads, Facebook page, promote an event, your product or service.
You can create Facebook ads using your own text and images, and you can target who will see your ads based on location, occupation, and a variety of other demographic criteria. Ads are displayed to users who meet your criteria.
That’s why you will have noticed that all the ads that appear on your page are relevant to your interests, likes, location etc and will be completely different from another user who has different interests, likes and location.
What Do Facebook Ads Cost?
When you create Facebook ads, you determine how high you’d like to bid for space to display your ad. Facebook uses your ad-targeting criteria and your maximum bid price to serve ads to Facebook users. You can set up your ad so you either pay whenever someone clicks on your ad (pay per click) or whenever your ad is served (pay per impression.) You can control your budget, so the risk is limited. I recommend starting out at $1.00 per bid, and then adjusting this down as you get good results. To start off with you need to keep your bid price around the $1.00 mark so that you are able to compete against others for the advertising space. As your Facebook ads start to get show and gets clicks, then Facebook will reward you by still showing your ad, even if you reduce your bid price.
To create Facebook ads, simply click on the Advertising link at the bottom right side of any Facebook page.
The Facebook Advertising page opens up. Next, click on the Create an Ad button near the top right of your screen to open the Advertise on Facebook page when you can enter the text for your an and upload your ad image. Once your ad is set up, you can set your budget and configure your targeting criteria. Facebook offers a variety of reports to help you track the performance of your ads, and you can make changes at any time in order to maximize the return on your investment.
My Results With Facebook Ads So Far..
I have been promoting two different products using Facebook Ads. The first has had 24 new opt-ins that will be lead into a sales funnel for a $997 product. The second lead capture page has had 22 new opt-ins and will be lead into a $297 product. Would you like to have had 46 people join your list in the last two weeks?
My Fanpage ‘likes’ has gone from 357 to 680 and my audience reach on this page has skyrocketed from 178 people to 48,874 people.
It’s important to track your statistics and I’ll be looking forward to getting an even better conversion rate for my dollar spent, but for the moment I’m happy with my first results.
Would you like to learn to generate your own leads for ANY business?
Would you also like to learn how to do Facebook Ads, as a beginner, learning step by step strategies that not only work but save you A TON of money along the way? I’ve put together everything I’ve learned so far in this video series The Secrets to Success With Facebook Marketing as part of Ellen Britt’s special event (that finishes this Sunday!)
Feel free to share this post with a ‘like’, ‘tweet’ or ‘google+’ so that your friends can start to understand and embrace this new opportunity too!