In this short post I will share some online marketing secrets that goo-roos are afraid to tell you. For some people trying to do marketing online, it’s no wonder you have been frustrated and have struggled; this post will help.
Isn’t Online Marketing Easier?
I remember when I first started working my new marketing business back in 2009 and I hit my first four figure week. I was speaking to a friend and prospect telling her that I was looking for clients like a crazy woman; going to networking events, chatting to people on Facebook and working my butt off to get ahead and into making some serious money in this new business venture.
When I was explaining to this friend about what I was doing she said, “That sounds like the hard way, I thought you were just going to use the Internet”. And there goes unrealistic expectation person off to their doom…
What it does do though is prove my point. Most small business entrepreneurs go to the Internet out of weakness. They use it because they do NOT want to improve their skills in connecting with people. Many of them use the internet because they believe it will be simpler and easier. The fact of the matter is learning online marketing takes longer, has a huge learning curve and has the potential to be more costly than the traditional methods. Does this mean I just don’t like Marketing online? Absolutely NOT! I just want to be sure you know some secrets that the guru’s know but don’t tell you…
Truth About Online Marketing
Marketing in of itself takes a long time to learn. Identifying your target market and ideal prospect, attracting people with good copy and creating a website, your email autoresponder messages, hosting and your social media accounts will put a STOP to about 42% of all folks from ever moving forward. If you DO possess skills in the technical department, you might still find challenges on what to communicate to your target prospects to attract them. All of this takes patience, time and determination. Especially if you don’t have mentorship, guidance or a system to follow.
IF you want to get fast results for your online business you will need to move your focus from CHASING to attraction marketing. To get better at attracting more leads and clients you will want to simply get better at just connecting with other human beings and offering greater value. Also, if you offer more value to people you won’t have to get a hundred leads per day just to make a sale. You will convert a whole lot more than that.
Gameplan for Online Marketing Success
1. Make a commitment to create ONE piece of content everyday but don’t bank on it getting you instant results at first.
2. Connect with 5-10 potential clients or customers every day. Either on twitter, you tube, Facebook, linkedin. This is a number to aim for if you are working your business part time. If you are full time – you should be contacting 20-100 per day IF you have a determination to make good money quickly.
3. Get out and about. Attend any major event that happens for your industry and live events that put you amongst other online marketing experts. Understand that you don’t need to buy everything, but instead, absorb the knowledge and network with those of success.
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