Connection, Conversation and Consistency to Create Lead Generation
Business can be as simple as one, two, three.
You really don’t need to go any further than that. One is that you need customers or leads to connect with, two, you need to communicate with them, and three, you need to be consistent.
Today, I want to focus on the third element – consistency.
We all know that there is a never ending stream of marketing activities to help you build your list. Things like article marketing, blogging, forums, public speaking, social media, paid advertising and many more.
One of the biggest mistakes many business owners make is starting one kind of activity and then continually jumping on to the next marketing activity when they get frustrated with a lack of results. Then what happens is they jump on to the next activity and start that for a week, or two and perhaps again, get results they are less than happy with. Without realizing it, what’s going on here, is that they are killing any chances of building momentum.
One of the biggest keys to success is consistency. When we do something repeatedly and consistently, not only do we get really skillful at it, we also build momentum, and, send a message to our clients many might not even be aware of.
Nothing is worse than if I check your website and find you only blog occasionally. Or if I visit your social media pages only to see that your business page has not been posted on for a month. Neither of these is being consistent. If your potential clients find these things out about you, they can begin to be doubtful or fearful around whether or not you will be around long enough to support them.
Do you lack confidence? Be consistent. It’s amazing how much more confident you will become with this one simple change.
Often new business owners tell me they lack the time to implement their marketing plan. Our first step is to analyze where they are currently spending their time. We often see that the masterminding, skype chatting and general outings have become time vampires rather than real profit producing activities. Realizing that it really only takes a few hours each week to write a few blog posts, to send out a regular newsletter and to keep social media updated, they can easily fit these into their schedule.
Be consistent with less….
It’s easy to feel extra pressure if you’re doing a launch of some sort, or it’s coming into a busy time of the year for you …..this is not the time to become inconsistent. Your current list is important, even if there are only a few hundred people on it. Don’t neglect them! Don’t neglect your social media followers for a week while you are ‘distracted by something big’ or they might not respond the way you want when you ‘come back’!
Unfortunately, far too many home based business owners think they can still earn enormous profits even though they want to only work when it’s ‘convenient’. This is what I call a ‘Hobby Owner’, rather than a ‘Business Owner’. This inconsistent behaviour can cost them an enormous amount of money.
Don’t try to do everything! Pick just 2 or 3 of your ideal marketing activities and commit to 90 days. For 90 days, complete these activities on a regular, consistent basis. Regardless of which activities you choose; blog, write articles, email marketing; do these consistently! You will see a spike in your results and be amazed at the momentum you will create.
Consistency will become your best friend.
But mark my words- it’s not magic, it’s work.
If you’re willing to give it a try and do your very best everyday, you too can generate incredible results. Before you know it, you’ll have more leads and clients than you know what to do with and will need some coaching on managing all of your success.
So folks, practice consistency. Today. Start now. Be consistent!
Want some support during your next 90 day journey? Come to my Facebook page and tell me you are serious and you’re doing it!
I’m here to support you and make the change you want in your business ad your LIFE! Your prosperity is my passion. What do you say? I’m ready if you are! Join me on FACEBOOK now!
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