Get Known and Get Clients
Are you up all hours of the night wondering when you’ll ever get yourself noticed by the rest of the world?
It can be really frustrating when you think that there are other people in business who seem to have all the ‘buzz’ around them and you are still trying to get just a few more clients.
Maybe you don’t feel confident enough in your ‘expertise’ to get out there in a big way and get the ‘buzz’ happening. Let me ask you this question – Are you are happy in your product or service and how you can deliver and get the results you say you can? Then this is one way that will give you credibility and confidence quicker than you think.
Some of you are going to cringe when I say this… but I have no doubt in my mind that speaking is one of the best ways I know to get more clients and gain credibility. Now before you shut off and say “Oh I couldn’t possible speak!” I want you to hear me out. When you know who your ideal audience is, it’s a brilliant opportunity for you to give a workshop, seminar or being a guest speaker about your topic and how to solve it.
Think about it. If your ideal client has a dilemma and you are offering up information on the solution, it only makes sense that they would come to the event or listen to what you have to say. And once they hear what you have to say, you suddenly have a room full of people who are going to create buzz around your topic.
There are many opportunities for you to offer yourself as a guest speaker. It doesn’t have to be to a big audience, you can start out very small. There are associations and groups that your ideal client is part of that you can approach. Many of these groups are just tearing their hair out trying to find great guest speakers, so you are in fact helping them out.
As you decide on your topic, develop what’s called a ‘Signature Talk’. This will be a talk that you can give over and over again with slight variations depending on who your audience is. It’s one that you can feel comfortable with and can really master. It also means you don’t have to prepare completely brand new content every time you speak. With time, you will actually become very well known for your Signature Talk and start to attract large audiences, and get more and more clients.
You can also use your Signature Talk to speak ‘virtually’. By giving a class or teleseminar on conference call service you can now reach a global audience. This is one of the quickest and most cost effective ways to build your list. The great news is that you are also delivering massive value to your ideal clients too!
If you haven’t already included this tool into your simple marketing plan, it’s time to seriously consider it. You don’t need to stress and worry that speaking to large groups is the only way to get results. It’s okay to start out very small and talk to a group in a relaxed environment which might even be your home. I started small but now I speak in front of hundreds of people, get paid to travel and speak at conventions and conferences. But it all started out with just a few in a small room.
I challenge you to come out from behind your computer, and work on this week’s action steps.
If you were to give a small talk to get started:
1. Where would you do it?
2. Who would you invite that would support you and give you a safe space to make mistakes?
3. What would you talk about?
I love to hear from you – leave your thoughts and comments below