Email Marketing – What’s Right and What’s Not

I was at the gym this morning for my workout just like normal. I stopped to take a one minute break in between weight sets.  I sat looking around at others in the weights room and noticed how everyone was doing different stuff.  Some guys were using really heavy weights (one guy was a ‘machine!’.  Some were using light weights. Others were doing 8 reps and some people were doing 15.  As I caught my breath, ready to pull down my heavy load again, I asked myself the question “So who is right?”

It’s a little bit like the questions I hear a lot about email marketing to your list.

“How many emails should I be sending, and how often?”

Check out my thoughts here…

Email Marketing – How Does It Work?

It can be said that you can make money at the ‘click of a button’ when you hit ‘send’ on an email.  While this can be true, there are some ground rules you need to play by before you reach that stage.

As a new lead joins your list after opting in to your ‘Awesome Free Offer’, it’s important to continue to build your relationship with that person. Yes, remember they are a person, and not just a number or statistic in your database.  It’s likely that your new lead is also subscribed to many other lists. If you leave it for three weeks before sending out another email, they are going to look at your email and go ‘Who the heck is that? – DELETE!”

How Often Should I Send Email Marketing?

The best way to avoid becoming a stranger to your new lead is to set up your autoresponder system to send out 7-10 follow up emails that go out automatically after a new lead joins your list. The intention of these early emails is to allow your new prospect to get to know you, connect with you on social media and to lead them back to your website to see more of what you have to offer.  After this initial series, they would then receive your regular email broadcasts or newsletters.  Timing is less important than consistency.  Don’t send three emails this week and then send nothing for three weeks.  This is the quickest way to annoy your audience.

By sending regular emails to your leads will mean you will stay at the front of their mind.  Not everybody is ready to buy what you have straight away.  As you keep in touch through your email marketing you’ll be surprised at how many leads will become customers even after many months or longer.  I’m always surprised when I have people purchase from me after being on my email list for 12 months or more.

What Should My Email Marketing Say?

The key to being welcome in your prospects’ inbox is to always provide value in your emails.  Set inside your prospects shoes and think about the problems they want solved and questions they want answered.  Use your emails to provide them with these solutions and answers. This will keep them engaged and interested in what you have to say.  You will know you have hit the ‘sweet spot’ when you receive an email back from someone saying “Fay, you must have read my mind. That was just what I needed today!”

Your prospects will get to look forward to hearing from you and will eagerly await what you have to say next.

Can Email Marketing Make You Money?

Of course you need to have emails where you make an offer to your list. This is the fundamental reason you create a list in the first place.  Email marketing is still one of the best ways to earn regular income.

I’ve often heard that earnings can be calculated as $1 per lead on your list, per month.  So a list of $1000 can have the potential to earn you $1000 per month. However, what I’ve discovered is that it’s more about the quality of your leads and the relationship you have with them that will determine how much you can earn from your email marketing.

As your prospects gain trust for your information, and you offer programs or products, they will be more inclined to buy them because they respect your opinion.

Will Too Much Email Marketing Make Leads Unsubscribe?

It’s a fact – people will unsubscribe from your list. It’s okay.  Not everyone is your ideal prospect and if they don’t want to hear what you have to say, they certainly won’t be someone who buys from you.  People will unsubscribe for many reasons and sometimes it’s just that they are having a bad hair day and your email landed in their inbox and they need to take their frustration out on something.  Don’t take it personally.  I always think of ‘unsubscribe’ as a good thing. It means my list is becoming even more targeted with my ideal prospects.

Watch your numbers and track statistics regularly and be sure you continue to do something everyday to marketing your business and build your list.

It doesn’t matter how good your product, service or offer is.  If you don’t have a list to market to, the rest doesn’t matter.

My focus for the next 90 days is to build my list. And I’ll be using everything in Email Marketing to make sure my follow up is building relationships and monetized.

What will you do in the next six months to finally reach your goals? If nothing else, send an email to your list to tell them you appreciate them, just like I appreciate YOU!

Here’s to your success!

Fay

P.S.  If you’re struggling with email marketing like MOST marketers out there you might want to watch this …