We had a great weekend spending time with my son and his fiance. They took a flying visit home for a few days so that they could put some finishing touches to a few things in preparation for their wedding in January 2011. They have now selected a beautiful jag as the car to take them around for the day.
It is an exciting time for us all and especially as parents, it is delightful as we watch our son begin a new stage of his life with his precious love. As a young couple about to be married, they have so much excitement, so many plans and so many big ideas!
All the planning that has been done in preparation for the wedding reminded me of what we need to do to grow our passion and love into a business that will provide a lifetime of fun, laughter, rewards and also enrich the lives of people we touch.
Here's my thoughts:
Successful marketers thing way ahead, 12, 18, 24 months in advance, how their business will look, how big it will be, making sure if needed, the business is ready for sale.
But they also micro-manage as well; right down to the nitty-gritty details that maximize profits from each and every client and customer.
We think about burrowing deep into a niche adding more and more higher priced products and services, but also think horizontally, expanding the business side-ways to extract profits from other avenues within the business.
We are also proactive, do not rest on our successes but actively look for ways it could go wrong and take action quickly to correct the course. Above all, we always think we have a chance of succeeding in everything we touch.
We think BIG!