7 Ways To Build A Subscriber List
“Build a subscriber list” is no doubt something you may have heard over and over again as you start to grow your online business. The money is in the list. The money is in the list. The money is in the list.
Your subscriber list IS your most valuable asset. And because of this, it’s important you understand how to build a good relationship with them and provide valuable content. However, before you can build a relationship with anyone – you need to know how you can acquire your list of subscribers in the first place – right?
How To Build A Subscriber List In 7 Different Ways
I’ve gathered together some of the most successful ways to grow your email list. These will work for you no matter whether you are just starting out or even if you’re a seasoned entrepreneur.
Register For A Reliable Email Service
As people become interested in what you have to offer, you need an effective way to gather their contact details so you can continue to build relationships and market to them. Gmail or Outlook is not going to cut it! While these tools might seem ok when you are first starting out, as you build your business you need to have tools in place that are scalable and can be automated. This way you can grow your audience without unnecessarily increasing your workload.
Whilst there are many email service providers out there, my two favourite ones are Aweber and iContact.
Aweberhas long been known for outstanding email deliverability rates and top-notch service. This is the email service I personally use. They have a great video tutorials and customer support if you need them, and their set up is super easy. Loads of templates are provided so you can create great looking optin boxes. You definitely can’t go wrong with Aweber.
iContact has some of the best email deliverability rates in the industry and it’s another great choice for anyone looking for the best autoresponder service.
Both Aweber and iContact both provide great low cost or free trial periods if you want to try them out.
MailChimp is another email service. It is a useful tool for people starting out who want to bootstrap. There are a few catches though. The free version is only applicable while your subscriber list is under 2000 with limited mailings. If you are serious about building your business you may outgrow this limit very very quickly. If at any time you want to transfer your subscriber list over to a higher performing service such as Aweber, they will generally not allow you to export/import your list from MailChimp so you would have to start from scratch anyway.
Giveaway Valuable FREE Content
Gone are the days when people could put an optin box on their website offering to ‘Sign Up For Newsletter”. Now more than ever you need to provide some sort of valuable free information as an ‘ethical bribe’ to get people to join your subscriber list. I like to call this an AFO (Awesome Free Offer). Don’t be afraid of sharing some of your very best content in your AFO. Some ideas for an AFO would be a short report, a series of videos or a recorded interview.
To grow a subscriber list you will need a way for visitors to your site to ‘optin’ to your email list and get this valuable free giveaway. Here are some ideas to help you gather new subscribers:
- Add an optin box in the header or sidebar of your website. This can be created through your email provider or you can hire someone to create one for you from somewhere like fiverr.com
- Install a pop up box that appears for every new visitor to your site – PopUpDomination is a very popular option here. Or, you can create one for free inside Aweber.
- A free install of www.welcomegateapp.com which appears whenever someone visits the home page of your site for the first time.
Add An Opt-In Box To Your Videos
Lots of people have embraced the value of creating good video content to attract their audience. Sadly many people fail to have any effective call to action at the end of their video. Here’s where I love LeadPlayer.
Leadplayer is a tool that allows you to very easily add an optin box straight into your video so as your content finishes, the listener is encouraged to add their name and email address to your list. How awesome is that!
You can see an example of what I mean here….
Facebook Landing Tabs
Social media makes it so much easier for you to reach your audience than ever before. But this modern day advantage is quickly lost if you don’t implement ways to capture some of the fans you work so hard to attract to your page and turn then into subscribers on your email marketing list.
At the top of your Facebook Fanpage you have a few little ‘tabs’. You can add a picture and a title that encourages visitors to your Fanpage to click on (see pic below). This takes them through to a landing page where they enter their name and email address in exchange for some valuable free content.
I’ve found one of the best people to learn how to implement these is from Jo Barnes at www.JoBarnesOnline.com
Participating in Giveaway Events is one of the easiest and most successful ways I have experienced to grow my subscriber list ever since I started online.
Giveaway Events work extremely well in the Internet Marketing Niche. If you do a Google search for “giveaway events” you’ll also find lots of events you can join in many other niches as well.
They are an easy and great way to get your information in front of a highly targeted audience and are generally there is no cost to participate. You can often choose to pay around $17 to upgrade so your free offer is more visible, but this isn’t always necessary.
It is possible to add anywhere from 5 to 500 subscribers to your list in just a few days.
Many people are unsure exactly how a Giveaway Event operates, so I’ve done this short video to walk you through how it works.
I am currently participating in Kerry’s May Day Giveaway and expect big increase to my subscriber list during the event. You can join in too if you like
Free Calls and Webinars
With all the valuable knowledge you have in your head, it would be easy for you to do a free call or webinar for your audience. Simply set up a squeeze page with an optin box and some information on what the call will include. This will add listeners to your subscriber list.
Send traffic to your squeeze page and you will see your list numbers increase.
It’s a great idea to add this method of list building to your regular marketing calendar to keep a constant flow of new subscribers coming into your business. I’ve found Instant Teleseminar one of the most reliable platforms to conduct calls. Your listeners are able to attend via their computer without incurring large call costs to international numbers. You can keep your listeners on mute or interact with them during the call. And after your call, a replay and download link can be made instantly available. After a low cost trial period, there is a small monthly fee to this service, but if you include this as a list building strategy on a regular basis, it is definitely worth it.
You can also use a free service like www.freeconferencecalling.com where your listeners will need to dial a US phone number to participate in the cal. Getting access to a replay is a little more clumsy than with Instant Teleseminar but it’s still a great option.
If you prefer a webinar format or want to present information directly from your computer and show what is on your screen, then GoToWebinar is very trusty although can be slightly hefty in pricing for someone starting out. Alternatively www.anymeeting.com or www.meetingburner.com is a great alternative for those more budget conscious
This is a favourite ‘old school method’ of driving traffic to your site. This method of increasing your subscriber list is often overlooked. It’s so very simple and most people under-estimate the power this list building strategy has.
This method puts your directly in front of your target market. Eg: a weight loss forum is full of people who can relate to your product if it is related to health and wellness. Forum marketing allows you to become seen as a reliable source of information on your topic and is also a great place to do market research on your audience by watching what questions are being asked by the participants.
Two methods to locate the biggest and most active forums in your market are:
Google your keyword + forums (or message boards); and
Once you’ve found the biggest and most active forums for your audience, you should become an activate participant and post good helpful advice, comments and articles. Include a link in your signature file (check forum rules) which sends readers back to your squeeze page where you can add them to your subscriber list.
Allocating a set amount of time each day and being consistent in this free traffic method will reward you with an increase of traffic to your site, and new subscribers as you build a subscriber list.
Let’s Go Build A Subscriber List….
I’ve given you some of the most powerful, yet simple methods to add new subscribers to your list. Some of them are free list building strategies and others will take a small investment.
The rest is now up to you! Knowledge without action is worth nothing.
Your actions steps are:
- Consider where your audience is most likely to be hanging out
- Decide which one or two of the above methods suit your skills, appeal to you the most and fit your time and money budget
- Allocate a set amount of time every single week to implement;
- Enjoy your results as you see new names added as you build a subscriber list each and every day
Would love to hear your thoughts and share your favourite strategies in the comment section. Let’s have some fun with it…
Here’s to your success..