Without a doubt the question I get asked most from my community is ‘how do I make my business or website unique”. In marketing terms, this is known as the unique selling proposition, or USP. You may have also heard it expressed as your point of difference (POD). It doesn’t matter what you call it, [...]
Archive | August, 2010
5 Things You Must Have for Massive Success in Business
Even though I have created several offline businesses over the past 20 years, it was a new breed of animal when I started to want to venture into a more global market with my expertise. At first I struggled a little, until I came to realize that the things I needed to do, were no [...]
Think Bigger!
Success has its own set of problems, as just about anyone who has built a small business knows. As I strived to reach the point where I was earning a good income from my business and seeing my business grow by leaps and bounds, a new kind of trouble emerged. I had to learn how [...]
Attract More Clients By Creating “BUZZ”
We all want to be seen and be known or heard about when we are in business. Whether it is online or offline, creating a buzz around your business is something that is essential and can boost profits enormously. But how does one go about creating a buzz? Let’s face it, just because you have [...]
Create Your Business Around Your Life
I think this is huge! You need to decide the parameters for your life, and mold it to your businesss to fit that. Not the other way around, which most people to just sort of squeezing life out if there’s room afterwards. I think that’s wrong. I think you’ve got your priorities wrong if this [...]
Avatar Rather Than Niche or Target Market
Recently speaking with clients, many of them are still concerned that they are unsure of exactly what their niche or target market is. During our conversations I explain the importance of identifying who your Ideal Client is instead. This truly is one of the very first, foundational things that you can do for your business [...]
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